Demand Generation Marketing Director

Demand Generation Marketing Director

Vacancy expired!

Job Description

Position Overview:Winmo is looking for a Demand Generation Marketing Director with 5 years of experience, preferably in the B2B SaaS space. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, and tracking and reporting on the success of these campaigns. You will generate high-quality leads that turn into customers while ensuring we leverage best and scalable practices in achieving great results. You will work closely with our sales, product marketing, brand, marketing operations, and your peers on the demand generation team to produce high impact campaigns that acquire, engage, nurture, and convert leads into customers.

A successful candidate should have proven experience in building and executing measurable and successful demand generation programs/campaigns in a B2B environment. We are looking for a self-starter who can both design a strategic demand generation plan and then execute with precision. The ideal candidate is an ever-curious marketer who embraces the art and the science of demand generation and is driven by results.

Essential Job Functions:

• Design a comprehensive US demand generation strategy and support the evolution of the existing UK strategy.
• Oversee and lead campaigns across all channels build out a US strategy for hitting 2021 growth plans.
• Use scalable and repeatable processes and techniques.
• Understand and report on ROI of all marketing investments. Continual optimization of spend and marketing mix.
• Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results.
• Ability to represent demand generation plans to a wide range of stakeholders, including sales teams and executives.
• Build and manage a calendar for demand generation programs.
• Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold (closed-won).
• Partner closely with sales to ensure alignment on strategy, resources, messaging, and KPIs.
• Build and manage best-in-class demand gen programs and optimization of Lead to Opportunity funnel.
• Develop and track comprehensive metrics reports and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending.
• Utilize and enhance all demand gen channels to include PPC, SEM, SEO, email, events, content syndication, lifecycle marketing, user conferences and webinars.
• Partner with revenue ops on key metrics, including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems and data.
• Select appropriate vendors and partners to hit business goals.
• Define program and campaign budgets and delegate budget responsibilities accordingly.
• Lead a project through Bizible to set up comprehensive attribution analysis and reporting across the customer lifecycle.
• Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance.
• Strong understanding of underlying systems and teams that are key to demand generation success: All Marketing Teams, Sales, Marketing Operations, Hubspot, and Salesforce.
• Align with overall company branding and awareness strategies.

Qualifications

Requirements:

We are looking for someone with the ability to influence and inspire the marketing team. You’ll be able to talk through your own playbook for martech and be comfortable working with marketing automation tools such as Hubspot, Salesforce CRM, Clearbit, and Bizible.

We’d love to see the following experience:

• Bachelor's Degree required
• 3-5 years B2B demand generation experience, SaaS & Martech preferred.
• Demonstrable experience leveraging modern marketing tenets to build a multi-channel demand generation engine.
• Go-to-market development planning ability.
• Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel.
• Experience with marketing automation tools (Hubspot preferred) and customer relationship management tools (Salesforce preferred).
• Strategy, project management, budget management, and financial skills.
• Excellent written and oral communication skills.
• Deep understanding and experience with marketing automation systems, nurture tactics, buyer personas and lead scoring, and other key marketing principles.
• Highly organized and self-motivated with a high level of initiative.
• Experience setting out and gaining great results from demand generation strategies
• Development of partner marketing strategy and plans
• An insight and data driven approach, used to negotiate across functions to drive growth
• Effective leadership with great communication skills
• A nice to have but not essential would be some understanding of sales intelligence platforms in the agency/brand space or associated equivalent
• Prior experience with automated chat tools a plus.

Additional Information

• 401k plans with company match
• Comprehensive Medical, Dental, and Vision insurance plans
• Tax-free Flexible Spending Account
• Life insurance, short-term, and long-term disability
• Paid holidays, plus PTO & VTO (Volunteer Time Off)
• Paid parental leave
• Lots of employee engagement activities (company field days, happy hour, brewery tours and other fun team-building activities)
• Opportunities to join our community service initiatives; we’re aiming to impact 100,000 lives by 2020.