Marketing Specialist

Marketing Specialist

17 Apr 2024
Hawaii, Hawaii 00000 Hawaii USA

Marketing Specialist

Vacancy expired!

The Marketing Specialist position will be responsible for developing engaging marketing campaigns that can effectively attract and retain customers across all of our sister companies.

Our ideal candidate is a sales-minded marketing professional who can collaborate with our Sales and Marketing teams to produce marketing and sales collateral (online and offline) that serves DeWitt's product lines, primarily with Royal Hawaiian Movers. This position will be based in Honolulu.

Ultimately, your performance will be evaluated on your ability to expand our company's brand awareness and work collaboratively with our sales teams to drive new business.

Duties and responsibilities

Liaise with Sales and Marketing teams to generate marketing programs and produce high quality content that supports sales initiatives and accelerates sales cycles

Maximize CRM (Oracle) and marketing automation platform (Eloqua) to drive qualified leads, uncover new business opportunities with existing customers and achieve business targets

Design content marketing strategies that engage customers and prospects, drive traffic and generate qualified leads to achieve business targets

Build and manage a content-rich editorial calendar that attracts a qualified audience to our owned web properties and provides opportunities for effective lead nurturing

Edit, proofread and work to constantly improve content

Analyze social and web traffic metrics and work with Marketing team to optimize content

Manage the distribution of content across all channels, ensuring a strong digital footprint

Qualifications / Skills:

Sales-minded marketer who understands the local competitive landscape in Hawaii

Hawaii market expertise w/ understanding of what media channels work in specific markets

Demonstrated ability to collaborate with Sales and Marketing teams to produce collateral that supports the sales process

Keen understanding of content marketing tactics, including SEO, digital advertising, social media and email marketing

Proficiency in CRM management, marketing automation platforms, WordPress or other content management software, with an ability to use data to inform decision-making

Editorial mindset with an ability to predict audience preferences

Expertise in social media platforms

Effective project management skills and attention to detail

Excellent communication and writing skills

Bachelor's Degree preferred in Marketing, Digital Marketing or related field

At least 2 years experience in fast-paced marketing environment

Time management & organizational skills; flexibility and adaptability to changing priorities and assignments

Teamwork, multitasking, resourcefulness and interpersonal skills

Proficiency in Adobe Creative Suite. Must know how to use Photoshop, Illustrator, and Premier to create marketing content

Graphic design and video production skills a plus

Previous work in logistics field also a plus

BENEFITS:

Medical, Dental & Vision

Flexible Spending Account (FSA)

FSA - Dependent Care

AFLAC - Cancer, Disability, Life & Accidental

Paid Time Off

EQUAL OPPORTUNITY EMPLOYER - Minorities/Women/Veterans/Disabled

Where to apply?

In person at: 3005 Ualena St. Honolulu HI 96819 (M-F during business hours)

Online: https://www.royalhawaiianmovers.com/ (careers)

- Any questions please contact the HR department at (808)432-9527

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