Public Relations Strategist

Public Relations Strategist

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Job Description

Looking to expand your PR career in the eCommerce space? We are in search of a journalist at heart with a desire to bring the joy of the holidays to the masses through media relations.

The Public Relations Strategist works with our Senior Manager of PR to establish and execute targeted, results-driven public relations (PR) strategies for Balsam Brands. This role collaborates with key leadership teams, Merchandising, Marketing, and other cross-functional team members to secure earned media through digital, print, and broadcast outlets. You will succeed in this role if you thrive in environments with lots of change and tight deadlines where timing of information is critical. We strive to be a fun team who builds relationships with media and celebrities alike, and it’s helpful if you’re excited about working with exquisite holiday and home décor.

This position reports to the Senior Manager of Public Relations. This is a full-time, hybrid in-office position that can be located in Boise, ID or Redwood City, CA which will require you to work three days in-office when we can safely return.

What you’ll do:

• Manage PR campaigns across multiple brands including internal team and external agency coordination
• Understand the brands’ publicity objectives and offer counsel or advice that reflects understanding
• Manage budgets and costs for PR projects
• Extensive media relations lead across brands where appropriate, working to secure targeted, high-quality coverage including media tours and spokesperson interview support, pitching a variety of media in community, business, entertainment and consumer sectors on TV, radio, podcasts, newspapers, magazines, online outlets, and influencers
• Understanding of media landscape and regularly monitor for breaking news relevant to our industry
• Lead PR related partnerships and attend in-person partner and media meetings
• Ideate, craft, and edit short and long-form content including scripts, press releases, pitches, and messaging
• Develop and maintain relationships with key media contacts
• Oversee the collection, tracking, and reporting of media coverage
• Contribute to and execute against annual and quarterly plans
• Provide mentorship and direction to more junior team members and cross functional co-workers
• Support development and growth of Balsam Brands’ values
• Consistently demonstrate creative problem solving
• Support development of training opportunities, including participation in and leading brainstorms and planning sessions
• Other duties as assigned

What you bring to the table:

• 2+ years of PR experience, preferably some previous agency experience
• Undergraduate degree is beneficial (preferably with a PR or Marketing-related major); additional years of experience may be accepted in lieu of degree
• Solid understanding of Public Relations (media and influencer outreach, program management, writing, etc.)
• Good knowledge of print, broadcast, and digital media
• Ability to deliver to tight deadlines and remain calm under pressure
• Excellent communication skills (written and spoken)
• Time management and organization
• Ability to establish and foster media relationships and convert into meaningful media opportunities
• Attention to detail
• Positive, constructive attitude
• Experience with PR tools/databases, such as Muck Rack

Notes:This is a full-time, permanent position with benefits. Please submit a cover letter and resume. Please include in your cover letter a dish that you would like to bring to one of our potlucks.

About Us: Balsam Brands is a multi-brand eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity to those who are seeking to have a meaningful impact in a fast-paced, high-energy environment. We love to reimagine eCommerce and retail in ways that thrill our customers, and to leave a lasting impact on the world around us. We have fast-growing teams in the Bay Area, Boise, Manila, and Dublin.

The company's outward focus on building trusted consumer brands along with its internal focus on excellence and being a great place to work have propelled it to consistent, rapid growth.

• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes
• Balsam Brands on LinkedIn:http://www.linkedin.com/company/balsam-brands/

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, this includes:

• Competitive compensation, including a cash-based incentive plan
• Comprehensive Medical, Dental, and Vision coverage, with 100% of insurance costs covered for team members, and 85% covered for dependents
• Medical, transit, dependent care FSA
• Company-paid life and AD&D insurance
• Short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Valuable extras: identity theft protection, subsidized parking, subsidized gym membership

At Balsam Brands, we are dedicated to diversity in our dynamic and growing workforce and are proud to be an equal opportunity employer. We consider qualified applicants without regard to race, ethnicity, religion, age, disability,protected veteran status, marital status, citizenship, gender expression or identity, sexual orientation, or any other legally protected status.

Additional Information

All your information will be kept confidential according to EEO guidelines.