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Horus Vision is the most innovative company in the sports optics market and we're looking for a superstar MARKETING MANAGER to develop and execute our strategic marketing vision. With a heavy focus on digital marketing, the primary responsibilities for this position include, but are not limited to, website management, online advertising, SEO/SEM, KPI/ROI tracking and reporting, content creation, marketing communications, research and reporting, media outreach, social media management, media communication and outreach, campaign execution, third-party agency management, trade shows and exhibition management, budgeting, and international marketing strategies and tactics management. If you're looking for a marketing role where you can take ownership and drive results then this is the position for you!
Apply here: https://horusvision.applicantpro.com/jobs/
Qualifications/Skills/Experience:
- Four-year college degree in Marketing, Business Administration, Communications, or similar
- Minimum five years experience in a similar position
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Deep familiarity with Online Analytics tools
- Experience in optimizing landing pages and user funnels and with A/B and multivariate experiments
- Experience in setting up and optimizing online ad campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Proven track record of developing, executing, and reporting on successful marketing plans
- Demonstrated results from implementation and execution of effective marketing campaigns and strategies
- Strategic thinking, problem analysis, problem-solving skills, and strong initiative required
- Expert in social media use to meet business objectives
- Extensive experience with both online and traditional marketing activities
- Ability to work well in a team environment and effectively manage multiple projects in a fast-paced environment
- Superior project management, time management, and organizational skills
- Broad knowledge of the outdoor industry, both domestic and international preferred
- Experience with shooting and hunting, preferred
- Experience in the Sport Optics industry would be considered a plus
- Excellent written, verbal, and presentation skills required
- High energy level and resilient character, outstanding interpersonal skills, and desire to deliver the highest quality in every task
- Ability to travel 15-25% of the time
- Proficient in the use of Microsoft Office products including Word, Excel, and PowerPoint, as well as Adobe Creative Suite
Core Accountabilities:
- Responsible for the planning and execution of all marketing projects and programs
- Planning, executing, and optimizing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Maintaining & optimizing our social media presence across all digital channels
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Collaborate with internal teams to create landing pages and optimize user experience, plan, execute, and measure experiments and conversion tests
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Develop and implement comprehensive marketing strategy, plans and projects in line with company objectives for continued growth of the Horus Vision brand
- Conduct market research to determine market requirements for existing and future products and programs
- Research current market conditions and competitor information, and implement action based on results
- Manages and provides direction to media and third-party marketing vendors
- Develop, manage and report on the marketing budget
- Plan, manage, participate and fully responsible for trade shows, events, and exhibition activities
- Establishes, maintains, and builds relationships with appropriate industry partners and contacts
- Responsible for the creation and publication of marketing materials, as well as content management for website and social media sites
- Plan and manage company participation in appropriate industry competitions and events
- Manage product reviews to include Test and Evaluation (T&E) program and inventory
- Maintain effective internal communication to ensure all relevant company functions are kept informed of marketing initiatives and performance
Note: All job offers are contingent on passing pre-employment requirements, including a drug screen and criminal background check. Due to the nature of our business, applicants must also be a "US Person" as defined by the International Traffic in Arms Regulations (ITAR).
Our Company is an Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race/ethnicity, color, religion, sex, gender, national origin, age, sexual orientation, gender identity, protected veteran status, disability or any other category protected by law.
