The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and shows within the Ford Idaho Center, while developing creative marketing campaigns that promote public/community awareness. The Director of Marketing is responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.
The Ford Idaho Center is managed by Spectra Venue Management and is conveniently located off I-84 in Nampa, Idaho. The campus is home to the Ford Arena that holds a capacity of 12,000, the Ford Amphitheater that can hold up to 11,000, and the Ford Idaho Horse Park and Sports Center that has a capacity of 2,200, has 518 horse stalls, 44 full hook-up RV spots, 16 partial RV hook-ups, two covered riding arenas, and four open riding arenas. The Sports Center also offers a full restaurant and meeting space that is open to the public during select events and is also available as a rental space. Learn more: www.fordidahocenter.com
Identify, develop and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement.
Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.
Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.
Negotiate contracts with media and promotion partners
Create, plan and implement repeatable revenue generating concepts and processes.
Interpret the venue customer experience to be measured.
Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
Serve as press contact, write and distribute all press releases
Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completion
Manage and coordinate all marketing, advertising and promotional activities including development of marketing plans.
Research, analyze and monitor industry factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
Plan and oversee Spectra’s advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
Leverage sponsorship opportunities to increase brand awareness and synergies
Develop self-produced revenue generating events
Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
Create social media campaigns to engage customers, vendors, sponsors and community, collect data and generate awareness for new items and specials
Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management.
Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy.
Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.
Drive the completion key deliverables with strong attention to time, quality, impact and style.
Partner with web development team to direct site features, design and goals focusing on customer engagement.
Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
Minimum of 5 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
Knowledge of marketing and advertising/sponsorship program development
Knowledge of Public Relations
Knowledge of Website maintenance
Knowledge of federal, state and local regulations
Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
Proficiency with media buying and promotions
Ability to travel as required
Ability to work nights and weekends as required
Ability to work with wide array of client groups, vendors and business partners enterprise-wide
Instruct and assist current vendor community with social media marketing strategies for their individual business locations
Analytical skills to forecast and identify trends and challenges using website analytics
Excellent computer proficiency: Outlook, Excel, Word, and PowerPoint
Excellent verbal and written communication skills
Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems
Digital expertise with various digital channels including website optimization, social media, and data acquisition.
An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
Creativity skills that inspire brand loyalty
Innovator with increasing per caps and generating profitability
A passion for building success that can be measured with data
A results-driven leader who thinks in terms of ROI
Demonstrated experience influencing peers and leadership teams
Ability to operationalize a strategy
Flexible skill set that can be applied across a variety of relationships/situations
Demonstrable track record of success
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Willingness to travel as needed
Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization. Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories. Come Join Us! You can learn more about Spectra at www.spectraexperiences.com/
Spectra is an equal opportunity employer and our employment decisions are made without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, handicap, marital status, or any other status or condition protected by Federal and/or State laws, except where bona fide occupational qualifications apply.