Manages the performance of multiple related teams potentially across disciplines or locations, or has significant influence over the performance of multiple teams direct or indirect reports by defining accountabilities, establishing performance objectives, providing feedback and guidance, and ensuring that all policies are understood and adhered to.
Creates and refines Product Marketing strategies, secures and oversees marketing investments, manages execution, and analyzes results for program success. Collaborates with sales and product leads to allocate resources, address competitive landscape and drive demand in line with business goals, and creates and drives client acquisition and retention strategies to drive business growth.
Plans and project manages complex work with a multiregional or global scope; broad sphere of influence market and trend research to identify new opportunities and ensure proper product targeting. Leverages insights to influence business decisions and shape Product Marketing strategy.
Fosters interlock on audience identification, buyer needs and messaging, and aligns with corporate marketing on themes, tone and content architecture to craft compelling master messaging and value propositions that drive
product interest.
Develops materials to support higher-level conversations; creates compelling content to ensure that sales have the knowledge required to effectively sell product offerings. Partners with sales to foster continuous feedback loop.
Contributes to business success by performing other tasks as required.
Generally 10 years or more of related discipline experience or demonstrated competency, including three years or more of relevant management/leadership experience or demonstrated competency
Expert and disciplined communicator
Strong collaboration skills
Strong facilitation, project planning and management
Strong business acumen
Strategic thinking
Negotiation
Team management
Budget management
Strong capabilities and experience working with senior leaders
Strong analytical skills
Sales enablement best practices
Process improvement
