Audience Development Lead (Granger, IN)

Audience Development Lead (Granger, IN)

23 Apr 2024
Indiana, South bend / michiana 00000 South bend / michiana USA

Audience Development Lead (Granger, IN)

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RealClear Holdings is a media holding company that operates more than a dozen news sites covering a wide range of subjects – from politics to science and many more. We work closely with world-class partners and clients such as The Wall Street Journal, Gannet, Financial Times and Univision. Each day millions of users view and use our content and tools across multiple platforms, so our work must be of the highest quality standards and scalability. Your work here will directly impact millions of users daily.

We are seeking a dynamic and passionate audience development lead to join our tech team. This position will have an emphasis on email newsletter management and optimization but will also be responsible to oversee audience development and exposure across all our syndication channels.

If you want to work in a fun, innovative, professional, and collaborative environment that promotes continued learning, you will love it here.

What you will be doing here:

Your day-to-day responsibilities will include shifting between

• Email Newsletters Management

- Develop and evolve user acquisition and retention strategies

- Build and constantly improve email marketing strategy

- Support editorial staff any newsletters training, setup or optimizations

• Promote Products and Services

- Strategize and optimize audience exposure methods using all available syndication platforms including: email, newsletters, push-notifications, marketing team, site broadcasts, Apple News etc.

• Identify audience growth opportunities and data-generated insights to editorial and product teams

What you will also be doing here:

You will be a part of the tech team and will be involved in tasks/projects that include site and product launches from time to time. You will also assist our user support team in developing efficiency strategies and reporting tools/analytics to identify common user reported issues.

What You Need for this Position:

• Bachelor’s degree in business management, media communications or relevant field

• Minimum 2 years’ experience in digital media

• Experience working in an audience development role for digital media and clear record of growing audiences across multiple channels

• Experience optimizing and managing email newsletter platforms such as MailChimp

• Familiarity with SEO best practices

Benefits:

For all your hard work, you will be rewarded with a strong compensation package that includes a competitive base salary (D.O.E), excellent medical, dental and health benefits and other cool perks such as:

• A casual office culture where you work with the latest technologies in a fast paced environment

• Small team at a leading online media company where you will feel at home. Our tech environment has allowed us extremely high employee retention.

• Disability insurance, Life Insurance, IRA employer matching, continued learning assistance, flexible time off.

Job Details

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