The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and shows within the Xtream Arena & GreenState Family Fieldhouse, while developing creative marketing campaigns that promote public/community awareness. The Director of Marketing is responsible for maintaining relationships with media partners and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.
This position is based at the Xtream Arena & GreenState Family Fieldhouse. The 5,100 seat multi-purpose Xtream Arena is called home by the University of Iowa Women’s Volleyball team. The 32,000 sq ft GreenState Family Fieldhouse is home to 5 hardwood courts primarily used for basketball and volleyball. The Xtream Arena and GreenState Family Fieldhouse is owned by the community development corporation ArenaCo and managed by Spectra Venue Management. The Xtream Arena and GreenState Family Fieldhouse are currently under construction and scheduled to open in August 2020. You can learn more about our venue here: www.xtreamarena.com
Ensure the development, implementation and reconciliation of comprehensive marketing and advertising/sponsorship opportunities.
Plan, organize, lead and control public relations efforts for the Xtream Arena and GreenState Family Fieldhouse.
Create marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the facility.
Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff.
Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives.
Explore non-traditional marketing opportunities for the facility and its events.
Develop, monitor and evaluate annual marketing budget, set and manage achievement of department objectives.
Negotiate and maintain promotional partnerships with corporate partners.
Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns.
Track, analyze and compare event sales information.
Maintain venue website and social media platforms.
Manage settlement packets, including collecting invoices, coding and creating a back-up packet.
Develop collateral, including fliers, newsletters, websites, posters, postcards and email blasts.
Manage day-to-day promotions and event activities.
Provide direction to the Marketing Coordinator/Group Sales Coordinator.
Work directly with promoters for upcoming events to ensure success and customer satisfaction.
Plan meetings to negotiate and research advertising mediums.
Secure advertising deals and oversee their implementation.
Coordinate team efforts with other departments to implement marketing ideas/tasks.
Oversee grassroots program and collateral created.
Mentor staff in the department to assist in their development.
Communicate clearly and concisely in the English language, both orally and in writing.
Establish and maintain positive, cooperative working relationships with contacts and co-workers.
Work a flexible schedule, including early mornings, days, evenings, holidays, extended workdays for an extended number of days as needed.
Participate on a variety of committees and attend and participate in professional group meetings.
Prepare monthly corporate marketing reports and participate in monthly conference calls with other Spectra entities.
Develop relationships with local convention & visitors bureau and city and county marketing teams to promote events and connect with local businesses.
Perform all other duties as required.
Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field.
Minimum of 3 years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility or other multi-purpose assembly facility.
Knowledge of marketing and advertising/sponsorship program development.
Knowledge of Public Relations.
Knowledge of Website maintenance.
Knowledge of federal, state and local regulations.
Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software.
Proficiency with publishing software such as Adobe Photoshop, Illustrator and InDesign.
Proficiency with media buying and promotions.
Ability to travel as required.
Ability to work nights and weekends as required.
Spectra, an industry leader in sports, entertainment and venue management, is dedicated to recruiting and developing individuals with the skills, experience, desire, and values to contribute to the continued growth and success of our organization. Together, with our 250+ sports & entertainment venue partners, we transform events into experiences! These experiences create excitement, turn heads, and make memories. Come Join Us! You can learn more about Spectra at www.spectraexperiences.com/
Spectra is an equal opportunity employer and our employment decisions are made without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, handicap, marital status, or any other status or condition protected by Federal and/or State laws, except where bona fide occupational qualifications apply.