Marketing Data Analyst

Turn marketing data into meaningful action. Wellmark is seeking a hands-on Marketing Data Analyst to advance how we collect, connect, govern, and use marketing data. In this role, you’ll conduct data quality reviews, oversee governance processes, build sequential journey segmentations, and partner with stakeholders and peers to build and maintain reports and dashboards. You’ll help the team see end-to-end customer journeys, strengthen campaign and content measurement, identify data gaps that affect decision-making, and help translate data insights into actionable recommendations. To succeed, you’ll bring practical experience with marketing dashboards and analytics tools, such as Google Analytics or Adobe Customer Journey Analytics, and be comfortable doing the detailed work required to make data usable and trustworthy. You’ll collaborate with teams to develop measurement, learning, and testing plans; support shared KPI definitions and data governance; map fields and validate inputs as new data sources are integrated; build results PowerPoint decks; and deliver timely analysis that helps marketing and corporate communications teams interpret the data. This role is ideal for a proactive doer who can work independently, manage foundational analytics processes, and provide thoughtful partnership as the department’s measurement capabilities continue to evolve.