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DescriptionHumana is a Fortune 60 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive. Against that backdrop Humana is building a best-in-class Consumer Marketing organization to drive profitable membership growth across diverse business lines. We are seeking an experienced analytic leader to join our team in the role of Database Marketing Lead.The Analytics and Reporting Marketing team is a part of Humana’s Marketing Organization, supporting marketing initiatives with actionable data and insights across the full consumer lifecycle. We are looking for a Database Marketing Lead who can play a leading role in measuring the effectiveness of targeted marketing campaigns and uncover deep insights about consumers to help us engage members and improve their health.ResponsibilitiesThe Database Marketing Lead undertakes detailed analysis of data and mining for insights, and employs modeling techniques that offer actionable marketing benefits while informing the organization's or client's strategy. The Database Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.The Database Marketing Lead integrates data analysis and models into commercial systems which support marketing and product management/development decision making. Develops new analysis methodologies and influences design of technologies supporting future analytical capabilities. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, uses independent judgment requiring analysis of variable factors and determining the best course of action. This role will lead a team of 2-5 associates.Required Qualifications
Bachelor's degree in Marketing, Mathematics or Statistics, Information Technology, or other related field of study
Data mining experience with demonstrated ability to answer business problems using data
7 years of related experience
Strong personal computer and/or database, mathematical and project management abilities
Strong analytical and data science skills along with the ability to support multiple priorities
Proficient in SAS, R, Python, SQL, etc.
Excellent verbal and written communication skills
Strong attention to detail and thoroughness
Ability to lead projects to fruition
Proven ability to influence and consult with business partners
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Preferred Qualifications
Master's degree
Prior health insurance industry experience
Marketing analytics experience
Experience with Tableau, Power BI etc. highly desired
Additional Information
It is highly preferred that this position is located in Louisville, KY. However, highly qualified candidates with proven experience successfully working remotely will be considered.
Scheduled Weekly Hours40About UsMission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first. Equal Opportunity EmployerIt is our policy to recruit, hire, train, and promote people without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, or veteran status, except where age, sex, or physical status is a bona fide occupational qualification. View the EEO is the Law poster.If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact mailboxtasrecruit@humana.com for assistance.Humana Safety and SecurityHumana will never ask, nor require a candidate provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact mailboxtasrecruit@humana.com to validate the request.California ResidentsIf you are a California resident and would like to review our California Consumer Privacy Act (CCPA) Policy click here:CA Resident Privacy Policy
