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OverviewLafayette Home Office position with possibility of a remote worker.Working under the director of marketing, within a team environment of designers, videographers, copywriters, and marketing & communications coordinators, the DIGITAL AND SOCIAL MARKETING COORDINATOR will create, implement, and measure digital/social content and campaigns that align and support LHC Group growth – for corporate identity, service lines, agencies, affiliates, and partners.LHC Group is the preferred post-acute care partner for hospitals, physicians and families nationwide. From home health and hospice care to long-term acute care and community-based services, we deliver high-quality, cost-effective care that empowers patients to manage their health at home. Hospitals and health systems around the country have partnered with LHC Group to deliver patient-centered care in the home. More hospitals, physicians and families choose LHC Group, because we are united by a single, shared purpose: It's all about helping people.Additional Details
Identify, create, execute, monitor, and measure integrated digital/social marketing strategies, campaigns, pilots, and other tactics across multiple channels
Monitor, measure, and report web traffic, SEO, social analytics, etc. (quarterly, or as requested by management)
Absorb, communicate, and react to ongoing analytics
Create highly engaging content to share across digital and social platforms/outletsOrganize platform information, user groups, login data, and other data as needed, within LHC Group security protocols
Contribute to growth initiatives with ideas for social and digital engagement
Work alongside website coordinator to identify gaps in online/digital/social engagement
Develop digital/social policies and guidelines as needed (Ex: Update company social media policy; creating/updating playbook for local editors on best practices for review site management)
Engage with and train user groups and local editors on best practices
Analyze content performance, suggest and implement new ways to engage and educate constituents
Manage relationships with partner vendors aligned with digital and social marketing
Stay up to date on current and emerging technologies, trends, applications related to digital/social marketing
Independent, self-motivated, and creative problem solver who will provide solutions and produce accurate and high quality work
Proficiency with digital marketing, social media sites, and management platforms
Oversight of up to 1000 social media accounts using management dashboard
In-depth knowledge of SEO, Keyword research, Google Analytics, Google My Business, and others as needed
Experience managing mainframe of social sites: Facebook, Twitter, LinkedIn, Instagram, YouTube, and others that become relevant to LHC Group business
Organized and detail-oriented with the ability to meet tight deadlines
Proficiency on a PC platform, including Microsoft Suite
Exceptional written and verbal communication skills
Works well in a team environment while managing own workflow and priorities
Proven ability to maintain adherence to brand standards and guidelines
Open to new ideas and influences and is quick to react to changing trends
Ability to handle multiple projects in high-pressure setting - assessing, handling, and communicating changing priorities
QualificationsA bachelor’s degree in communications, public relations, marketing, design, or a related field is required.5-7 years of responsibility for B2B digital and social marketing initiatives – including strategy, development, rollout, and measurement.Requesting digital case studies or portfolio with campaign examples and results from all serious applicants.Need help finding the right job?We can recommend jobs specifically for you!Location : Facility Name LHC Group Inc Home OfficeRequisition ID 2019-63734Location : Postal Code 70508Position Type Full-TimeWork Schedule Normal (Based on FT, PT, PRN)CATEGORY ADMINISTRATIVELocation : City LafayetteLocation : State/Province LAAn equal opportunity employerLHC Group is an equal opportunity employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status or any other legally protected status. To learn more about the opportunities for you with LHC Group and our affiliates, contact one of our Human Resources team members at 1.866.LHC.Group.Found here: http://lhcgroup.com/careers
