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Description
Working closely with the Product function, the Senior Product Marketing Manager will play a key role in the achievement of product marketing objectives by:
• Developing the product marketing strategy for WARC products market & competitor intelligence, positioning and messaging based on an understanding of WARC's audience.
• Informs planning for:
o go-to-market strategies on product launches and provides field marketers with toolkits to ensure they are able to plan and execute campaigns that are effective and aligned with the overall marketing strategy.
o hero campaign launches.
• Owns product marketing strategy including positioning, value proposition and messaging of current and new products to ensure they are differentiated and relevant to core archetypes and personas across all key markets. Ensuring adoption by both field marketing and sales teams.
• Works closely with all internal stakeholders responsible for the development of the offer to input into a strategic product roadmap for all WARC products.
• Regularly review and report back on the competitive set - who are they targeting, what is their value proposition, which features and benefits are they promoting, how are they delivering that message.
• Owns the process for the maintenance of sales and marketing collateral (including one-pagers, web site copy, white papers, reports etc) and ensures the sales teams and the wider organisation are clear on the products' positioning and relative key messaging to be used externally; oversees local adaptation of collaterals.
• Establishes processes to ensure sales teams have access to up-to-date deliverables, monitors adherence and alignment to visual & verbal identity framework.
• Input into product key success metrics and ensures measurement of product marketing delivery against agreed goals.
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, experience & qualifications required
• 7+ years' experience in a B2B product marketing role, with a proven ability to launch new products and renew existing ones. In a medium to large size global business.
• High attention to detail with the ability to efficiently prioritise and execute projects with quality
• Solution oriented mindset that thrives in ambiguity and figuring out solutions and processes to complex problems. Happy to work as a sole contributor.
• Demonstrate brand/industry passion, business acumen, commercial awareness, with the ability to build excellent stakeholder relationships.
• Excellent verbal and written communication, negotiation and influencing skills.
• Insight driven, making decisions rooted in customer benefit, strategic fit and commercial understanding.
• Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones and cultures
• Team player that is eager to learn and willing to partner always ensuring that you bring your peers along the journey, with a genuine desire to contribute to the overall success of the entire team.
Requirements
B2B Marketing, Marketing Content, White Papers, go-to-Market Strategy
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