Senior Manager, Retail Strategy

Senior Manager, Retail Strategy

15 Nov 2024
Maryland, Columbia, 21044 Columbia USA

Senior Manager, Retail Strategy

Vacancy expired!

Job Description

LOCATION - Anywhere in the United States

The Senior Manager, Retail Strategy will be responsible for using their business and industry knowledge to serve as a trusted advisor to the client. They will lead engagements focused on providing strategic insights and recommendations and will need to be comfortable working in an environment with limited and/or ambiguous guidelines. The Senior Manager will be responsible for translating these insights and recommendations into stories which are prepared for and delivered in executive level presentations.

To succeed in this role, the Senior Manager is expected to demonstrate strategic thinking, logical reasoning, strong communication and presentation skills, outstanding analytic skills, and the ability to resolve complex issues.

Key Responsibilities

  • Develop, write, and present strategic recommendations that directly address client’s toughest questions
  • Leverage insights and recommendations to craft stories in deliverables
  • Lead analytics consulting engagements with broad guideines
  • Present to executive level clients
  • Demonstrate thought leadership and be a trusted adviser for clients
  • Turn complex data into practical and actionable marketing insights
  • Oversee the execution of a wide variety of analytics projects including customer profiling, lifecycle analysis, campaign test design and analysis, dashboard reporting, market basket analysis, product recommendations, and customer segmentation
  • Participate in brainstorming sessions to identify new audience and marketing opportunities for the client
  • Manage projects tasks, timelines, and deliverables
  • Stay informed of advancements in industry trends and developing technology; proactively apply entrepreneurial spirit in identifying opportunities to introduce, enhance and improve analytical tools and processes
  • Mentor junior resources and contribute to their career development

Qualifications

  • Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field required; Advanced degree (M.A., M.S., Ph.D.) preferred
  • Minimum of 8 years of experience in quantitative marketing arena
  • Experience leading analytics consulting engagements required
  • Proficiency with multiple analytics tools required (SAS, SQL, Python, etc.)
  • Hands-on experience with BI or digital analytics tools (Tableau, Adobe Audience Manager, Google analytics, etc.) preferred
  • Experience with MS Office (Word, Excel, PowerPoint, Outlook) required
  • Experience with cloud platforms preferred
  • Must have experience with statistical concepts and applying statistical techniques such as regression, cluster analysis, and experimental design to solve business problems
  • Ability to discover hidden insights or complex patterns on un-structured business problems
  • Experience in retail industry required
  • Excellent written, communication, and presentation skills required

Additional Information

Merkle

fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers.We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

All your information will be kept confidential according to EEO guidelines.

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Job Details

  • ID
    JC22819992
  • State
  • City
  • Job type
    Full-time
  • Salary
    N/A
  • Hiring Company
    dentsu
  • Date
    2021-11-14
  • Deadline
    2022-01-13
  • Category

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