Brand & Creative Director

The OpportunityWe're looking for a Director, Brand & Creative who owns the DNAnexus brand with conviction — someone with the taste, instincts, and experience to know what great looks like, and the drive to get there. You're a creative brand leader first, and you happen to move with the speed and fluency of someone who's fully embraced modern tools — including AI — as a natural extension of how you work.You'll work shoulder-to-shoulder with a sharp team of marketers, and your ability to earn trust, build alignment, and move people toward a shared creative vision will matter as much as what you produce. You set the standard, champion the craft, and protect the brand — not by mandate, but by influence. You know what excellence looks like, you can articulate why, and you bring others along with you.At DNAnexus, your work will reach some of the most sophisticated audiences in science and technology. Mediocre creative doesn't move them. Sharp, honest, well-crafted brand work does. That's what you'll build.What You'll DoOwn the Brand SystemSteward DNAnexus's visual identity across every touchpoint — web, digital, events, campaigns, product marketing, company store, and executive communicationsEvolve the brand system as the company grows, ensuring it scales without losing coherence or characterBe the final creative eye on anything that goes out under the DNAnexus nameLead Creative ProductionConcept, design, and deliver high-quality creative assets across campaigns, digital, events, product marketing, and executive communicationsDirect and evaluate work from agencies and contractors with a clear, confident creative point of viewTranslate complex scientific and technical narratives into visual and written stories that resonate with both scientific and business audiencesUse every tool available — including AI — to produce work at a pace and quality that punches above the team's weight; you know when to lean on it and when human craft and judgment take overStay current on the evolving AI creative landscape and bring the best of it into how the team operatesLead Cross-Functional Brand InitiativesDrive strategic brand initiatives end-to-end — from brief to launch — in close partnership with Product Marketing, Demand Gen, and Executive teamsBring operational rigor to creative work: own timelines, manage stakeholder alignment, track progress, and deliver without being chasedContribute a creative perspective to campaign strategy and positioning upstream, not just execution downstreamServe as a trusted advisor to internal stakeholders on brand decisions — knowing when to push back, when to flex, and how to bring people alongTranslate brand strategy into actionable, measurable workplans that other teams can execute against with confidenceWhat Great Looks LikeThe best candidate for this role has a rare combination: taste + tools + tenacity.You have a portfolio that shows genuine range — campaigns, brand systems, digital design, maybe some editorial or motion work — and every piece in it reflects a point of viewYou can look at an AI-generated output and know in seconds what's wrong with it, and fix itYou know how to lead creative direction across a team without a formal reporting line — your credibility comes from taste, clarity, and follow-throughYou've worked in environments where resources were lean and expectations were high, and you brought the team with you rather than going around themYou move with urgency without sacrificing craft, and you help the people around you do the sameWho You AreYou show up ready. You bring energy and focus to the work, push through ambiguity without waiting to be told what to do, and adapt quickly when priorities shift. You make the people around you better — not by being the loudest in the room, but by setting a standard and holding it. You care deeply about the quality of the work and even more about the impact it has. You possess a natural curiosity that fuels your creativity and drive to always be trying new tools and technologies.