Digital Marketing Lead

We're looking for a hands-on Digital Marketing Lead to join our growing Marketing team. This role is ideal for someone who enjoys being in the work: building, launching, testing, and optimizing digital campaigns that support pipeline and revenue. 

You'll execute end-to-end campaigns across paid media, email, web, and other digital channels while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who is proactive, detail-oriented, eager to learn, and comfortable moving quickly in a fast-paced SaaS environment. 

If you enjoy experimenting with new ideas, using data to improve performance, and finding smarter ways to work with AI, we'd love to meet you. 

What You'll Do: Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email Execute integrated campaigns that support new logo acquisition, pipeline, and revenue Build audience segments and support targeted and account-based campaigns Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to market Monitor campaign performance and making ongoing optimizations based on engagement, conversion, and pipeline results Run A/B tests across messaging, creative, audiences, landing pages, and digital experiencesWork closely with Marketing Operations, RevOps, Sales, and Analytics to support campaign tracking, reporting, and attribution Coordinate with agencies and vendors needed to support campaign executionUse AI-powered tools and workflows to improve campaign building, reporting, personalization, and team efficiencyShare learnings and recommendations that help improve future campaign performance