Digital Marketing Manager

Development and updating of content/packages to brand sites including Raffles and restaurant for hotel including new pages landing for events, attractions and activities that bring visitors to the destinationsConduct property tours for influencers, content creators, and media, showcasing the hotel's unique offerings, key brand pillars and other storytelling opportunitiesDesign and develop marketing collateral to support hotel operations, sales initiatives, guest communications, events, and brand campaigns while ensuring adherence to brand standardsAuthor creative messaging and/or copywriting for online communications and partner websites, newsletters, package offerings, etc.Editing/prooing/content management of online presenceInvolved in SEM and SEO strategic calls/meetings and follow up action itemsImplement optimization keywords - including Title tags, Alt tags, Image tags and meta descriptions - that have been provided by the hotels’ search agencyAnalyze and measure brand and vanity website functionality, independently identify areas of friction and obstacles for website visitors and present results and plans and actions to RDOSMMeasure key performance metrics in Google Analytics and other available tools (abandonment, conversion, etc.) and identify important performance trends and areas of opportunity to grow the businessWork closely with appropriate teams to develop and lead new guest offers, identify and implement timely actions that improve website conversions and average booking values, and provide reports on the improvement plan, execution, and results. Working autonomously on project necessary.Negotiate and manage vendor relationships with applicable technology and marketing partners and escalate and document opportunities and/or service problems with recommended solutionsExecute corporate e-commerce campaigns to support the hotel strategic marketing plans working within the established budgetsParticipation in photo and video shoots and strategies surrounding image needs and utilization, including VR and the latest technologyManage content and imagery on the OTA sites through the Market Manager contacts and the Content Team at GRC (Expedia, Travelocity, Orbitz, Kiwi, etc.)Manage presence on listing sites and acquire inbound links from local/regional sitesManage the properties online advertising efforts including; display advertising, ad networks, paid directory inclusions etc. in consultation with the corporate internet marketing team and/or the hotel search agencies and RDOSM. Negotiate with key partners as necessary.Provide the RDOSM and other appropriate stakeholders with monthly reporting summaries using Google Analytics, vendor reports and property reporting systems and consumer online reviews.Liaise with digital media outlets, influencers and bloggers to maximize exposure. Negotiating partnerships that deliver maximum ROI.Support public relations department with the online communication component of crisis and issues managementSupport affiliate marketing initiatives through editorial and content management of Key Websites