Kforce has a client in Boston, MA that is seeking a Digital Web & Marketing Analytics Manager.
The Digital Web & Marketing Analytics Manager studies website behavior patterns using site metric tools to analyze and optimize business results and user experience
Uses quantitative data gathered with software measurement tools, traffic extracts, click streams and drill-downs to develop an understanding of customer behavior, demographics and lifecycle
Coordinates report requirements with internal customers to meet business objectives
Applies statistics-based market intelligence to business issues and formulates recommendations
The Digital Web & Marketing Analytics Manager role typically requires proficiency in web analytics applications, strong database skills and technical understanding of website architecture
Candidates qualifying for this position will have similar experience along with the skills and abilities to perform the duties mentioned
Any relevant education and/or training will be considered a plus
Excellent communication skills
Digital Media Marketing
Quantitative ROI Statistics
Customer Behavior Databases
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.