Our client, a leading Ecommerce company is looking for a Marketing Technology(Martech) Product Manager. This is for an initial duration of 6 months in Boston MA
Job Description: Martech Product Manager
The Martech Product Manager will be responsible for the technical infrastructure that powers our email and other marketing channels, in addition to membership & community on-site experiences.
You will need to be an expert in Salesforce Marketing Cloud and other tools in the Salesforce stack.
As a critical business enabler, you will possess excellent communication and stakeholder management skills across different levels of the org.
You should have deep experience working in a fast paced &high performing digital environment, consider yourself 'highly technical', and bring acute attention to consumer privacy management.
Responsibilities:
Owns the management and solutioning of the technical infrastructure that powers Converse's .com marketing
Designs solution architecture and detailed tech specs and works closely with development teams throughout implementation cycle
Coordinates and participates in testing and is responsible for insuring implementation integrity
Manages and structures process around production support
Responsible for managing vendor relationships, SOWs, legal/security reviews, and budget
Works within an agile framework and partners closely with business product managers to ensure development and release schedule is in sync with business priorities
Manages Salesforce Marketing Cloud and is a hands-on SME in the tool
Partners closely with Privacy, Infosec, and Legal teams to ensure solutions are designed and implemented in accordance with consumer privacy regulations
Partners closely with the analytics tech team around data integration work that powers martech solutions
Stays informed on industry trends and new technologies within the martech space and influences the long-term strategy
Qualifications:
We are looking for:
Bachelor's degree in Marketing, Statistics, Business, Finance, Computer Science,or a related field
Minimum of 5 years experience in a marketing technology role within digital commerce
Minimum of 3 years experience with hands on expertise managing Salesforce Marketing Cloud(Exact Target) and experience with other tools in the Salesforce stack. SFMC certifications preferred
Experience with other martechc apabilities such as a Customer Data Platform (CDP), journey management, experience testing, SMS, etc
Proven track record of designing martech solution architecture, working alongside developments teams, and overall solution ownership
Experience managing vendor relationships, SOWs, security/legal reviews, and budget
Deep understanding of digital marketing strategy, attribution, membership/email acquisition strategies
Highly knowledgeable in the consumer privacy landscape and experience managing projects to be DPA and GDPR compliant
Ability to both technically design solutions and be able to project manage and communicate up to business stakeholders at different levels of the org
Experience working in an agile framework and backlog management
Understanding of overall retail data architecture and the flow of data within the martech ecosystem
Everything we do at Sunrun is driven by a determination to transform the way we power our lives. We know that starts at the individual employee level. We strive to foster an environment you can thrive in through our commitment to diversity, inclusion and belonging.