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IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesThe IBM Marketing team is seeking a self-starting, innovative and enthusiastic Product Marketing manager to join our fast-growing team building the next generation multicloud marketplace platform.You will be responsible for the external positioning of our multicloud marketplace platform, inbound and outbound marketing activities, and the creation of strategic sales tools. In this role, you will develop strategic marketing plans for the multicloud marketplace platform through market research, competitive analysis, customer engagement, and business planning. Working closely with key stakeholders you will craft the market facing messaging and positioning. You will conceive and develop innovative marketing programs that drive demand and sales results.In your role as a Product Marketing Manager you will be the expert in buyer personas - how they buy and their buying criteria - and will transfer that knowledge to the sales channel. As a champion in the market, you will help drive our value proposition and gain insights that enable you to contribute to our broader go-to-market strategy. You will be client centric, data driven and agile to the core to deliver optimal business outcomes. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. The ideal candidate would be a strong marketing athlete that’s able to quickly immerse themselves with our target audiences, craft compelling narratives that differentiate us from the competition, and deliver interesting stories through dynamic assets and channels.Primary responsibilities of this role include but are not limited to:
Identify and develop positioning that uniquely differentiates our next generation multicloud marketplace platform as the destination of choice for enterprise software purchases.
Create marketing collateral, whitepapers, presentations, videos, and blog posts, to communicate our value proposition to the market.
Plan and execute the marketing launch activities and manage the cross-functional implementation of the plan.
Work with communications, sales and marketing teams to broadcast our message to the market, across the organization, and our partner community.
Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to succeed.
Support the strategy and programs that create interest and drive demand across all market segments.
Represent the company at industry events, conferences, trade shows, webinars, on social media, and as a spokesperson for analyst and press coverage.
Required Technical and Professional Expertise
5-7 years of product marketing experience in enterprise software/services.
Experience with content development (web content, sales enablement, presentations, whitepapers etc.)
Very strong writing skills essential – frequent writing is a requirement
Exceptional communication skills both verbally and in writing across all levels of the organization.
Ability to build strong relationships and work collaboratively with a broad set of internal and external stakeholders
Experience with Agile tools & methodologies a plus
Experience working in a highly matrixed global organization a plus
Bachelor’s degree or equivalent; MBA a plus
Candidate must be able to work onsite in one of the following locations: Cambridge/Littleton, MA or Atlanta, GPreferred Technical and Professional ExpertiseNAAbout Business UnitAt IBM Cognitive Applications, we build open applications that unlock the power of data for clients, partners, and developers. Running on top of IBM's unique Hybrid, Multi-cloud and AI infrastructures, these applications work across horizontal domains and bring our technology to life for end users. Cognitive Applications unit includes: Watson Customer Engagement, Watson IoT, Watson Media and Weather, Talent & Collaboration, Digital Growth & Commerce, and IBM Developer teams.Your Life @ IBMWhat matters to you when you’re looking for your next career challenge?Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.Impact. Inclusion. Infinite Experiences. Do your best work ever.About IBMIBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
