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The Digital Marketing Manager is responsible for driving digital marketing knowledge and dealership engagement across the designated Business Center Region. This individual will provide the Business Center Management and dealers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies and results. The Digital Marketing Manager will work closely with Area Sales Managers and FCA dealers on digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, social media and lead conversion to sale. It will be the responsibility of the Digital Marketing Manager to develop key initiatives and leverage best practices to increase overall dealership traffic, retail sales, and retail market share.Basic Qualifications:bull;Bachelorrsquo;s degree in Business, Marketing, Communications or related fieldbull;4+ years of digital marketing experiencebull;Experience with website optimizationbull;Experience with lead handling processesbull;Experience delivering effective and innovative digital advertising campaignsbull;Excellent interpersonal and writing skillsbull;Strong analytical and critical thinking skillsbull;Ability to mentor and support Area Managersbull;75% U.S. travel requiredbull;Open to relocationPreferred Qualifications:bull;Automotive digital marketing experience preferredbull;Automotive website optimization preferredbull;2+ years of in dealership retail sales experiencebull;2+ years of in dealership consulting experienceOur benefits reflects the FCA commitment to helping you reach your personal and professional goals. In addition to an environment that promotes career development, we offer benefits for a healthy lifestyle and a rewarding future, designed to take care of you and your family, in various stages of life.As a global company, our employee packages will vary by country, customary norms and the legal entity into which you are hired.Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.
