Senior Product Marketing Manager, Competitive Strategy, Carbon Black - Opportunity for Working Remotely

Senior Product Marketing Manager, Competitive Strategy, Carbon Black - Opportunity for Working Remotely

31 Mar 2024
Michigan, Detroit metro, 48201 Detroit metro USA

Senior Product Marketing Manager, Competitive Strategy, Carbon Black - Opportunity for Working Remotely

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Senior Product Marketing Manager, Competitive Strategy, Carbon BlackWhy Carbon BlackAt Carbon Black (the Security Business Unit of VMware), you’ll have the chance to make a big impact in the ever-evolving cybersecurity space. With a passionate, diverse group of people who are dedicated to making the world safer, it’s no wonder we were recently named a “best place to work” by Glassdoor.Why you matterOur team is looking for a (Senior) Product Marketing Manager to help Carbon Black differentiate and win in a highly competitive market.As a key member of the team, you’ll be responsible for developing competitive strategies that span offerings across the Carbon Black Cloud platform. To be a successful, you must be savvy of industry dynamics and trends, a messaging expert, a constant collaborator with cross-functional teams, and a creative producer.What you’ll do

Thoroughly understand the IT security landscape and VMware Carbon Black’s target audience, including their pain points, buying triggers and purchase process

Generate competitive and market insights to influence go-to-market strategy and planning across the business. Ensure competitive insights are a key input into decision making for product management, corporate marketing, and the executive team

Develop and drive competitive strategies (sales plays, campaigns, messaging, etc.) that will improve win rates

Enable customer-facing teams how to differentiate and win vs. top competitors by developing effective trainings, internal sales tools, and external-facing content

Provide competitive deal support for key accounts

What you’ll bring

Competitive strategy experience in enterprise B2B software and a passion for cybersecurity

Aptitude to quickly come up to speed on new technology concepts

Team player and leader, with the ability to influence without direct authority

Ability to work in a fast-paced environment with autonomy

Experience positioning technical products to technical users and business decision makers

This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.Category : MarketingSubcategory: Product MarketingExperience: Manager and ProfessionalFull Time/ Part Time: Full TimePosted Date: 2023-03-30VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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