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Monarch Investment is seeking a Regional Leasing and Marketing Specialist to join our team in Grand Rapids, MI. Travel (reimbursed) is required for this position to the Lansing, Michigan area as well as other areas of the state. This is an amazing opportunity with the best in property management!
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The Leasing and Marketing Specialist will continuously analyze and ensure that Marketing Plans written and/or approved by the Director of Marketing are tailored to specific property needs and implemented correctly within a specific region. The ideal candidate has a strong marketing background who can identify traffic issues and implement a creative marketing plan to fix any issues.They are responsible for overseeing market surveys, comp reporting and making recommendations for market rental rates as well as any specials that might be offered. This person should also act as a mentor to leasing staff. They will train, monitor and report leasing outcomes to the Regional Property Managers.
Essential Job Duties and Responsibilities:
Ensures that properties within their region are following a written Marketing Plan offering suggestions when applicable for implementation and change through systematic, documented evaluation
Ensure that all collateral marketing and leasing materials used by the properties are within MIMG policies and are at the highest level of quality available within budgetary constraints
Collect and analyze market surveys produced by properties and make adjustment recommendations for market rates and specials offered.
Understand and be familiar with regional trends, including Latest and greatest marketing strategies
Listen to and evaluate calls from under performing properties and send direction to regional, assistant regional and property managers
Train, mentor and monitor training programs for all on-site leasing staff including but not limited to GraceHill, ELearning, Webinars, Etc.
Directly maintain marketing campaigns such as craigslist posting, website management, on-line reputation management sites, etc. with the assistance of leasing staff
Complete on-site audits of all Marketing and Leasing activities including Yardi data and lease files
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Knowledge, Skills and Experience required (unless otherwise noted):
Bachelors Degree in Marketing or equivalent preferred
Proficient in Yardi
At least 1+ year experience in apartment leasing and/or property management.
At least 2+ years experience in marketing, investment property marketing preferred
Extensive knowledge in Craigslist and social media platforms including Facebook
Exceptional communication and people skills.
The ability to adapt to a fast paced, high energy office environment.
Maintains a professional appearance and positive attitude at all times.
Treats all employees and residents in a courteous manner at all times.
Excellent organizational and time management skills.
Ability to positively motivate others.
Willing to travel within region
Equal Opportunity Employer
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