Direct knowledge of brand health and media measurement programs, including collaboration between media partner and business
Accountable for brand and media measurement program across the business, including collaborating with marketing to optimize media spend and inform creative briefs based on segmentation insights
7 years of experience in multiple, for-profit sector insight roles showing upward progression
3 years of experience in leadership
Bachelor?s degree in statistics, analytics, market research/MMR, business, marketing, strategy, sociology or psychology
Direct knowledge of/experience in multiple market assessment capabilities (e.g., primary research, qualitative research, UX research, business analytic techniques, opportunity assessments, competitive intelligence, business insights, market intelligence, front-end innovation, etc.)
Working knowledge of relational database management systems and methods for joining data from different sources
Working knowledge of standard statistical measures and probability theory
Applied knowledge of data governance/insights archiving practices
Applied knowledge of data privacy practices and policies
Proficient comprehension of business finance
Proficiency in a broad range of qualitative and quantitative techniques and tests
Proficient ability to broker different capabilities/techniques
Proficient user ability in at least one statistical analysis program
Ability to convey complicated technical concepts to non-technical audiences
Demonstrated ability to apply a scientific approach to answering questions and/or solving problems
Demonstrated ability in data storytelling
Proficiency in the following additional skills and abilities: Microsoft PowerPoint and Excel, public speaking, influencing others through deliberation, consultation, root-cause analysis and human-centered design principles
Preferred Qualifications
Mix of client-side and agency-side experience in insights roles
Experience in multiple industries or a mix of experience at companies in different strategic stages (e.g., start-up, turnaround, accelerating growth, etc.)
Master?s degree in statistics, analytics, data science, sociology, psychology or market research/MMR or MBA if undergraduate work was already in one of these fields
Strong familiarity with modern visualization tools such as Power BI or Tableau
Job Summary The Team Leader, Marketing Insights leads a team of analysts leveraging a variety of market assessment capabilities to inform business growth strategy across Rock Holdings Inc. They are responsible for bringing together advanced research methods, market intelligence, business analytics and financial acumen to frame market-back growth opportunities, identify alternative solutions to address these opportunities and determine criteria necessary for execution.
Responsibilities
Design, staff and lead a uniquely diverse team to produce comprehensive, synthesized solutions to complex business questions and problems in a way that drives sustainable growth
Guide the team to synthesize business analytics, advanced research methods, market intelligence and financial acumen to systematically answer strategic business questions/problems
Build a collaborative consulting team approach that is fully integrated into the business to improve the degree to which the insights-gleaning process is both comprehensive and synthesized
Reduce the dependency on costly resources that can only provide directional answers
Lead and support their team members on their performance and career development goals
Execute front-end market assessment, primary and secondary market research and back-end financial modeling within the product development process to co-create go/no-go recommendations that can easily be compared
Design data products, processes, platforms and other instruments for researching economies of scale for recurring insights needs (e.g., new product development)
Create fully automated, sustainable and analytic scanning systems that trigger alerts or communications when opportunities and risks are detected
Prioritize comprehensive surveillance of competitors, non-customers and non-core areas
Stay abreast of new business analytic techniques, research practices, software, learning theories and other advancements
Assist with defining and aligning the road map for insights, communicating mission statement and team operating model
Assist with building a culture of insights within the product strategy team
Stay current on organizational, state, federal and international policies on data, as well as accounting practices and standards
Ensure the team stays compliant with current Marketing Research Association (MRA) Codes of Research Standards
Who We Are We're America's largest mortgage lender, closing loans in all 50 states. J.D. Power ranked Quicken Loans "Highest in Customer Satisfaction in Primary Mortgage Origination" for the past 11 consecutive years, 2010 - 2020. The company was also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for 7 consecutive years, 2014 through 2020, each year the company was eligible. There's a simple reason we've been so successful: We care about the people we work with.
If you're tired of stuffy, bureaucratic workplaces, then you'll be delighted to find something different here. We strive to make a creative, fun and collaborative environment you simply won't find anywhere else. Quicken Loans was once again named to FORTUNE magazine's "100 Best Companies to Work For" list in 2019 and has been included in the magazine's top one-third of companies named to the list for the past 16 consecutive years. In addition, Essence Magazine named Quicken Loans the "#1 Place to Work in the Country for African Americans."
Disclaimer This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
