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Human Capital, Customer & Marketing, Deloitte Digital Portfolio Marketing Leader Location: Flexible/OpenThink a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a Marketing and Communications professional who sees the world differently, has a strong knowledge of the human experience, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our team to see Deloitte differently.The Customer & Marketing, Human Capital & Deloitte Digital Senior Strategic Marketing Leader serves as a trusted marketing advisor to business leaders and key stakeholders. In this role, you will oversee marketing strategy and planning for a portfolio of businesses and strategic offerings that focus on customer growth, the human experience, and workforce transformation. You will define and oversee integrated marketing campaigns that support taking these business priorities to market. You'll help build specific programs that utilize innovative, go-to-market tools and approaches, leveraging the full capabilities of the firm to maximize reach and impact the market.The TeamDeloitte's Marketing Excellence team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.Responsibilities Include:Serve as marketing advisor to key stakeholders within the business; contribute to the articulation of value propositions, develop marketing objectives in support of key priorities, and serve as a strong connection point across businesses
In conjunction with the Business Chief Marketing Officer (BCMO) and business marketing leaders, develop, maintain, and drive prioritization of all marketing activities for specific areas of responsibility
Work with BCMO, business leads, and stakeholders to initiate and develop strategic marketing campaigns in support of priorities
Manage the overall portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources
Oversee the development of strategic briefs (business cases) for prioritized marketing campaigns; drive the approval process for campaigns with key leadership and engage a team of marketers to coordinate campaign activities
Engage Campaign Management to ensure effective execution of campaigns; oversee campaign delivery in conjunction with internal agency and external vendors
Manage the overall marketing calendar, including major campaigns, product/offering launches, major events, and core marketing maintenance activities for the business portfolio
Coordinate with internal and external communications leadership to ensure effective amplification of content and success in media coverage, when applicable
Plan and manage marketing budgets for campaigns in conjunction with Campaign Management
Develop metrics and KPIs to assess campaign success and facilitate agile approaches to optimization; report on growth metrics to the business in support of demand generation
Qualifications Include:15+ years of relevant corporate B2B marketing experience
Bachelor's degree, ideally with a focus in Marketing or a related business
Strong knowledge of Customer Strategy, Customer and/or Workforce Experience, Workforce Transformation
Deep understanding of integrated marketing and communications strategies and how they come to life to yield measurable results; experience with sophisticated demand generation strategies and campaigns required
An innovative mindset that can think strategically with a willingness to execute tactically
Strong organizational skills and project management skills - with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times
Detail-oriented with excellent follow-through skills
Excellent verbal and written communication skills, including effective storytelling, presentation and negotiation skills
Ability to work in a matrixed organization with a cross-functional, virtual team; experience in large corporate settings and/or professional services a plus
Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity
Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness
Proficient in MS Office suite including Word, Excel and PowerPoint (intermediate to advanced skills in PowerPoint are a plus)
Travel of up to 15% (While 15% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Other qualifications:Experience marketing Customer & Workforce Strategy and Transformation offerings a plus
Experience in B2B professional services marketing also beneficial
Familiarity with cloud, AI and other technologies are a plus
How you'll growAt Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. BenefitsAt Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Deloitte's cultureOur positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte. Corporate citizenshipDeloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world. Recruiter tipsWe want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you're applying to. Check out recruiting tips from Deloitte professionals. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
