Marketing Specialist

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Marketing Specialist

19 Jul 2024
Minnesota, Minneapolis / st paul, 55402 Minneapolis / st paul USA
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Marketing Specialist

Vacancy expired!

Description

The primary purpose of this position is to provide strategic support and technical creative expertise in the creation and deployment of email campaigns and landing pages to support our B2B organization through the

Marketo Engage Platform. The role will be responsible for the creative development of emails from receipt of creative assets through campaign setup and ultimately deployment using Marketo Engage. This includes coding HTML emails amending code to enable dynamic content testing functionality and rendering executing test sends and revisions and managing approvals. Also required is the ability to prepare subscriber lists and schedule deployments through the Marketo platform. The position will also help provide support on email marketing strategy to the lines of business.

Additional responsibilities include:

-Manage all technical aspects of Marketo recommend and build appropriate marketing tech stake support

-Develop and maintain campaign workflows

-Responsible for email marketing programs development and execution

-Manage Marketing automation efforts and process to enhance lead generation

-Support essential marketing operations - lead lifecycle partitions and workspaces lead scoring lead nurturing data hygiene

-Update and optimize existing architecture within Marketo

Requirements

Qualifications

-Bachelor's degree in communications marketing or related field

-3+ years experience in email marketing

-Marketo Engage experience required

-Knowledge of Email marketing principles and best practices

-Excellent organizational and project management skills

-Excellent verbal and written communication skills

Preferred Skills/Experience

-Hands-on experience with HTML CSS and Adobe Creative Suite

-Knowledge of Internet development technologies HTML XML Web Services web development tools etc.

-Knowledge of Microsoft Office programs

-Familiarity with pulling Salesforce reports to generate sending lists

-Marketo Engage certification is desired

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app and get 1-tap apply, instant notifications for AI-matched jobs, and more.

Questions? Call your local office at Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.

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