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Intro: Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.Summary: The Facebook platform offers marketers unprecedented opportunities to reach and engage consumers. The Advertising Product Measurement team is responsible for understanding how to measure and increase the impact of Ad Products. In service of this goal, the team conducts research on the Meta advertising platform, designs methodologies and consults with Meta product teams to guide product development and strategy.We seek an expert in research methods and inferential statistics to help direct this research. This research is instrumental in informing Meta’s advertising product strategy. The ideal candidate will have a strong background in data science, research methods and statistics.Required Skills: Create a product measurement learning agenda in partnership with ads product team
Analyze internal user data and/or leverage external surveys for product ideation
Design optimal field or lab experiments for product evaluation and vet client campaigns recruited for the experiment
Execute or oversee the execution of experiments and analyze experiment results
Present research results and make recommendations to the product team
Liaise with product marketing managers to integrate results in to sales and marketing materials
Socialize/evangelize research findings generated by Ads and Consumer Research teams within the product organization
Minimum Qualifications: Currently has, or is in the process of obtaining a Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience. Degree must be completed prior to joining Meta.
3+ years in a quantitative field, such as consulting, market research, product development or user experience research
Experience with applied statistics including sampling approaches, experiments, causal modeling, and data mining techniques
Experience with relational databases and SQL-like query languages
Experience with analysis tools such as R, Pandas, MATLAB, SAS or Stata
Experience with presenting and partnering with technical and non-technical teams
Preferred Qualifications: Experience with survey methodology or lab-based research
Experience in the advertising industry or consumer behavior
Knowledge of ads product development
Experience in DR measurement specifically in industries such as e-commerce or financial tech or entertainment tech or travel, etc.
Experience working with or in support of diverse communities
Industry: InternetEqual Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
