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POSITION SUMMARY: The Marketing Director is responsible for maintaining the census goals of the Community through acquisition of the desirable resident population. This is accomplished through developing and implementing a marketing plan and public relations plans and activities.RESPONSIBILITIES/ACCOUNTABILITIES:
Develops a current sales/marketing plan that is updated on an ongoing basis.
1.1 Ensures accounts and contacts are up to date on current Sales software site
Keeps referral pipeline full by generating new leads.
Executes external community based events that produce quality leads
3.1 Proactively identifies and pursues all publicity opportunities.
Uses the automated lead tickler system to schedule lead follow-up.
Assures consistent minimum of 5 sales calls are completed and documented weekly.
Assures that appointment goals are consistently met.
Assures that "open" leads are contacted at least monthly or more frequently as deemed necessary by census and the sales process.
Completes a census focused meeting, preferably during daily stand-up meetings
Uses current automated IRM report which reflects consistent progress in upgrading leads.
Assures sales back-up team has been trained in the fundamentals of selling and uses training techniques in accordance with Genesis HealthCare policies and procedures.
Implements monthly sales trainings utilizing Richardson Consultative Selling skils and works to create a motivating and positive sales environment.
Works collaboratively with other department heads to emphasize their role in sales and marketing.
Meets occupancy, sales, and move-in projections and assures that move-ins occur timely, based on resident needs.
Assures that leases/contracts/agreements are properly passed on to involved staff to minimize cancellations and delays.
Produces monthly budget variance reports in accordance with GHC policy.
Assures that sales/marketing reports are timely, accurate, and complete.
Puts customer service first. Ensures the residents and families receive the highest quality of service in a caring and compassionate atmosphere and recognizes individuals' independence, choice, dignity, needs and rights.
Assists in ensuring the safety of all community residents by being familiar with his/her role in carrying out the site's fire, safety, and disaster plans and current MSDS.
Assures all departmental functions are congruent with the mission, vision, core beliefs, core values, and strategic priorities of Genesis HealthCare Corporation.
Assures they are aware of and rehearsed in their role in marketing the company, their community and its services to all residents, vendors, referral sources, and fellow employees.
Gains and provides documentation of education in and a working knowledge of all current required computer applications and software in use at Genesis HealthCare appropriate to your role
Gains knowledge in all other appropriate future programs and applications developed for use by Genesis HealthCare
Performs all other duties as requested.
DSMAQUALIFICATIONS:SPECIFIC EDUCATIONAL/VOCATIONAL REQUIREMENTS: 1. Must have demonstrated experience and track record in sales and marketing and be sensitive to the needs of elders and disabled persons. 2. Minimum of three (3) years health care marketing experience is preferred. 3. Minimum of associate degree in health care administration, business management, marketing, and/or public relations is preferred. 4. This position requires that the employee is able to read, write, speak and understand the spoken English language to ensure the safety and wellbeing of our patients and visitors at the work site when responding to their medical and physical needs. 5. Excels in and demonstrates knowledge of typing and basic computer utilization and skills. 6. Must provide verification of TST (tuberculin skin test) as required by state law and in accordance with Company policy. TSTs will be administered at the work site if required.Position Type: Full TimeReq ID: 320723Center Name: Clipper Harbor CenterGenesis HealthCare, Inc. and all affiliated entities (collectively, “Genesis”) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, gender expression, gender identity, sexual orientation, national origin, age, actual or perceived disability, marital status, pregnancy, genetic information, amnesty, military status or status as a covered veteran in accordance with applicable federal, state, and local laws. Genesis takes affirmative action to employ and advance in employment qualified minorities, women, individuals with disabilities and covered veterans. These policies are fully supported by the CEO, COO and all members of the leadership team. If you require any reasonable accommodation under the Americans with Disabilities Act (ADA) in completing the online application, interviewing, completing any pre-employment testing or otherwise participating in the employee selection process, please contact (877)456-6726. This phone number is for ADA related accommodation requests only, not for routine employment inquiries.
