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CMI Sr. Manager – BPC -US Hair/TRES Engagement and Suave MB Location: Englewood Cliffs, NJ Travel requirements: MinimalPrimarily US focusBackground & Purpose of the JobThe Beauty Personal Care team places high value on utilizing consumer learning for category and brand strategy, brand communication, innovation, marketing initiatives and customer initiatives that provide Unilever with a competitive advantage in the marketplace. The US Hair/Suave Masterbrand business is among the largest in Unilever businesses globally, and as such plays a vital role in the performance of the NA business as well as Unilever as a whole. Finding growth for the US business is becoming more challenging, but the key to it is anticipating how consumer interests and needs will change, and ensuring our brands and innovations excite and meet their needs. A key objective of this position is to guide the business on where and how to win, across a large portfolio of brands, spanning some that have been around for many decades, and some that have been created in the past couple of years. The job includes:
CMI Performance lead for US Hair (ALL BRANDS - LBP, Suave, Tresemme, The good Stuff, Refresh, Axe hair/Masterbrand Dove men hair)
CMI Engagement Lead on TRESemme USA
CMI Engagement for Suave Masterbrand (across BPC categories)
Duties & Responsibilities
Beacon of insights leadership: Draw on seasoned insights expertise to offer a fact-based, strategic, consumer-centric point of view to decision-makers, to inform and when necessary challenge business decisions, and to inspire deeper consumer understanding among all stakeholders.
Storyteller: Build inspiring and insightful category growth stories by expertly conducting primary research with high technical proficiency while mining and synthesizing category analytics, consumption patterns and trends, emerging socio-economic trends, social media data, e-Commerce and retail trends, and prior research learning. Must be able to connect the dots to offer foresight rather than just insight, helping to shape the future through your strategic thought leadership.
Team leader: Accomplish goals by leading and coaching team to expertly plan and implement consumer research and analyses, effectively socialize learning, and drive insight-based business actions. Must have experience training others in research and leadership development. Create an environment of passion for consumers and curiosity about their needs. Build consumer appreciation, empathy, and competencies across marketing partners.
Strategy Guru: Develop strong partnerships with business stakeholders by communicating the voice of the consumer in our categories and brands and his/her attitudes, behaviors, motivations, triggers and pain points. Collaboratively diagnose business challenges and issues, translating them into well-defined business questions that can be answered through primary research and analytics. Identify any important knowledge gaps, both foundational and brand/category-specific, and create and lead a research agenda
Key Requirements:
A Passion for igniting growth – become a catalyst for the team.
The ability to deal with complexity and fast pace of change of the data driven marketing world, and balance the needs and priorities of the business in a fast-paced environment
Proficiency in quantitative and qualitative primary research methods and analytic approaches, syndicated data, quantitative and qualitative research, and application of social listening tools essential - underpinning the ability to drive a research and learning agenda across Hair/Suave portfolio.
Ability to mine cultural, socioeconomic, and category trends for strategic opportunity areas and recommend appropriate business strategy and action
Proficient understanding of the digital communications landscape.
Interpersonal, listening, and influencing skills. Ability to collaborate with a range of management levels and functions.
Strong, persuasive verbal and written storytelling skills and experience with weaving insights from multiple data sources into a compelling narrative delivered in executive level presentations.
8 + years experience
Proven leadership competencies and results orientation
Bachelor’s degree required
What We Can Offer YouCulture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On SustainabilityEmployment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity PostersEqual Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesEmployment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at 1-855-239-5459 or NAAccommodations@unilever.com . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
