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Position Title: Senior Manager, Digital MarketingReports to: Director, Digital MarketingLocation: Hoboken, NJThe Digital Marketing Team is an integral part of Newell Brands
Ecommerce Division. It is focused on acquiring and retaining consumers online across
our distribution channels (Direct to Consumer, Retail.com, and Amazon) using
media strategy and tactical execution to deliver for our iconic portfolio of
brands. We consider the consumer first and their shopping journey online &
offline with seamless delivery and execution.As Senior Manager, Digital Marketing you will be leading digital
activation from concept to execution for a key vertical/division. This is a unique opportunity to
understand and develop the digital landscape across Ecommerce channels and
marketing tactics. You will be responsible for strategy behind campaigns spanning
search marketing (Google/Bing, Amazon, Retail), CRM, affiliate marketing, SEO
and paid social (Facebook/Instagram, Pinterest, YouTube & more). You will
seek brand priorities and initiatives to translate into targeting and content
online. Additionally, you will be versed in sales data to incorporate priority
into your plans. To build your online strategy, you will have access to
best-in-class data analytics tools and world class agencies.Specific responsibilities will include but
are not limited to:
Oversee the marketing campaign planning process and strategy developmentin accordance with overall brand and ecommerce growth plans. Involves:
Paid Search
Paid Social
Amazon Marketing
Retail.com Marketing
CRM/Email
SEO
Affiliate Marketing
Review Seeding
Manage and build a team of digital marketing professionals to execute andoptimize campaigns and achieve clear objectives
Develop creative and content translating core brand messages tocommercial and engaging online formats
Drive and meet campaign objectives of new consumer acquisition, revenue,ROAS and engagement
Manage budget in accordance with P&L goals
Lead agency relationships including briefing process, media planning andnegotiations
Establish close working relationship with primary media partners(Amazon, Google, Facebook) to drive growth
Partner with Analytics on understanding attribution across differentchannels and sales lift to optimize the media mix
Partner with Digital Technology team to optimize the marketingtechnology stack needed to scale performance.
Identify untapped channels and opportunities and provide recommendationsto key stakeholders on driving incremental growth
Qualifications:
6+ years of digital marketing and/or Ecommerce work experience
BS/BA or University degree in Business or similar field preferred, MBA a plus
Experience handling large media budget to drive demand creation process and campaigns
Proven success in leading a team to develop a comprehensive digital marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase
Strong business acumen and analytical skills. Knows how to develop key performance indicators to assess marketing investment that leads to conversion
Strong decision-making skills and an understanding of where projects fit into overall Company and category strategies
Ability to operate independently and bring ideas and solutions to issues raised
Interpersonally savvy; an ability to effectively work with and connect with all levels of employees across multiple functions and geographies
Experience working with Digital Marketing agencies and vendors
Experience with analytics tools (i.e. Google Analytics, Adobe Analytics or similar) and familiarity with common marketing technologies
Experience with Amazon Marketing Services a plus
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
