Position DescriptionAt a Glance Legrand has an exciting opportunity for a US-basedProduct Marketing Specialisttoremotelyjoin theData Center Power & Control's rack power product management Team.The Product Marketing Specialist will join other product marketing professionals on the team and serve a critical role in product releases and launches, promotional programs, and communication regarding Legrand’s rack power products and associated technology. This position develops, executes, tracks, and measures the effectiveness of hardware and firmware product launches and supports our technical teams in marketing campaigns and programs. What Will You Do?
Communicate product and technical information clearly and concisely through various mediums to intended audiences.
Collaborate cross-functionally with Product Management, Engineering, Creative Services, Campaign Marketing, Channel Marketing, and Sales teams to deliver collateral, context, and support materials to drive successful product launches.
Work closely with demand and digital marketing teams to develop and execute campaigns that drive pipeline and revenue growth.
Create and manage technical marketing collateral and website copy: You’ll craft value messaging that captivates, educates, and converts in the form of positioning documents, website copy, landing pages, emails, sales collateral, product guides, FAQs, enablement materials – and more.
Translate new feature releases into meaningful sales and marketing collateral, training videos, and knowledge base articles. Provide content for white papers, case studies, videos, website copy, and blog posts.
Perform market research to understand our target audience’s wants, needs, and pain points.
Create high-impact, useful tools to aid internal and external sales teams.
Facilitate effective communication between internal teams to ensure alignment on product and marketing strategies.
Monitor and analyze the performance of product metrics and PMM initiatives, providing insights and recommendations for optimization.
Monitor competitor positioning and messaging activities.
Collaborate on engagement and outreach projects with partners and/or customers.
There will be occasional US travel for in-person office engagements in our Somerset, NJ, and/or Reno, NV, facilities, off-site team meetings, industry events, and/or client meetings.
Perform other duties as assigned.
QualificationsRequired Skills Education:
Bachelor’s degree from a four-year College or University with an emphasis in Marketing, Business, Engineering, or a related field a plus; or equivalent certifications and work experience.
Experience:
A minimum of 2-4 years in B2B product marketing in computer or networking technology, hardware, or related experience; Experience in data center, power distribution, or network installations a plus; or equivalent certifications and work experience.
Skills/Knowledge/Abilities:
Effective oral and written communication skills with the ability to provide information across multiple groups.
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
Ability to resolve problems involving several variables in standardized situations.
Strong organizational and planning skills and the ability to work independently.
Computer proficient with knowledge of Microsoft Office products (Word/Excel/Outlook).
Familiarity of ISO 9000 standards and audit process.
Desired Competencies :
Job Knowledge- Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
Cooperation- Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.
Oral Communication- Speaks clearly; listens and gets clarification; responds well to questions; participates in meetings.
Teamwork- Balances team and individual responsibilities; exhibits objectivity and openness to others' views; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests.
Problem Solving- Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
Initiative- Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Planning/Organizing- Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Quality- Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
Work environment is fast-paced and priorities can shift quickly. All employees are expected to go outside their primary responsibilities when required, and multi-task job duties on a regular basis. While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs/ladder; balance; stoop, kneel crouch or crawl; talk, and hear. The employee may occasionally lift and/or move up to 10 pounds and may rarely lift and/or move up to 20 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Company InfoAbout Legrand Representing more than 150 years of innovation, Legrand is the global specialist in electrical and digital building infrastructures. Our purpose is improving lives by transforming the spaces where people live, work and meet with electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. Every day, over 39,000 Legrand employees work hard to enhance the buildings of tomorrow. Legrand is a global, publicly traded company listed on the Euronext ( Legrand SA EPA: LR ) with revenue of €7 billion, and products sold in 180 countries. For more information, visit www.legrandgroup.com/en About Legrand North and Central America Legrand North and Central America (LNCA) employs over 6,500 associates in 50 locations, working across six divisions/sector: Audio Visual, Building Controls Systems, Data Power and Controls, Electrical Wiring Systems, and Lighting. We hold a leading position in every North American market we serve and focus on exceeding our customers’ needs within the commercial, residential, and industrial industries. LNCA offers comprehensive medical, dental and vision coverage, as well as distinctive benefits like a high employer 401K match, above-benchmark paid maternity and parental leave, paid time off to volunteer, and an active/growing Employee Resource Group network. LNCA is an employee-centered, growing company with tremendous opportunity. For more information, visit legrand.us About Legrand’s Data Center Power and Control Division The industry-leading brands of Approved Networks, Ortronics, Raritan, Server Technology, and Starline empower Legrand’s Data, Power & Control to produce innovative solutions for data centers, building networks, and facility infrastructures. Our division designs, manufactures, and markets world-class products for a more productive and sustainable future. The exceptional reliability of our technologies results from decades of proven performance and a dedication to research and development. http://www.legrand.us http://www.youtube.com/legrandna http://www.linkedin.com/company/44580 http://twitter.com/legrandNA Equal Opportunity Employer LocationUS-NJ-Somerset | US-NV-RenoPositions 1Experience (Years) 2 Category Marketing
