Content Marketing Strategist (Part-Time Remote)

Content Marketing Strategist (Part-Time Remote)

01 Aug 2020

Content Marketing Strategist (Part-Time Remote)

Job Description

As the content marketing strategist, you will play a key role in creating and executing marketing strategy for our eCommerce clients.

The content marketing manager will be responsible for creating and executing ROI-focused marketing campaigns for eCommerce clients. The role will include managing cross-discipline marketers and implementing multi-channel marketing campaigns. The content marketing strategist will be “ROI responsible” for all marketing campaigns both internally and to the client.

Responsibilities

  • Work with Marketing Director to develop new marketing strategies for clients.
  • Manage the day-to-day operations of marketing staff with the ultimate goal of delivering exceptional value to our clients.
  • Report on KPIs, both internally and client facing.
  • Create and manage campaigns that drive a positive return on investment. Includes influencer, social, and email campaigns.
  • As needed, meet and discuss performance with clients.
  • Maintain a broad knowledge of emerging digital marketing platforms.
  • Actively identify new marketing opportunities for clients.


Qualifications

  • Bachelor’s Degree, preferably in Marketing and/or Business.
  • Results and delivery oriented with a high quality bar and appreciation for detail.
  • Proven ability to be both analytical and creative.
  • Outstanding oral and written communication skills, as well as ability to problem-solve and conduct quantitative analyses.
  • Experience in developing and executing strategic marketing plans.
  • Strong team-orientation and ability to collaborate with others in and outside of the business.

The content marketing strategist will have 2+ years proven experience in an eCommerce setting with at least $1m in annual revenue, including:

  • Influencer marketing - an absolutely critical part of this job will be building and optimizing influencer marketing campaigns.
  • Analytics – Google Analytics, as well as, other data collection tools, both quantitative and qualitative.
  • Email Marketing – Managing the full mix of emails for a given eCommerce site. Transactional, promotional, lifecycle, etc.
  • Proficient with Microsoft Excel.

The content marketing strategist will have a familiarity with the following. They may not have had a direct responsibility for these tasks in previous positions, but should be familiar with the tactics for each discipline.

  • SEO – at a minimum, a basic understanding of the major ranking factors.
  • Content Marketing – a basic understanding of tactics and uses.
  • A/B and Multivariate testing – tools, basic statistics, and methodology.
  • Influencer marketing – ideally, some hands on experience with managing an influncer marketing campaign.
  • Social media advertising - experience driving direct response results on social media advertising platforms.

Additional Information

Benefits include:

  • Healthcare & prescription coverage
  • Dental insurance
  • One week vacation, and six personal days.
  • Monthly company lunches
  • Quarterly company outings

Please provide the following:

  • Resume
  • Cover letter
  • Salary Expectations

All your information will be kept confidential according to EEO guidelines.

Job Details

Jocancy Online Job Portal.