Marketing Operations Specialist

Marketing Operations Specialist

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Job Description

General Responsibility

The Marketing Operations Specialist will support marketing campaign and program efforts for new customer acquisition and for the retention and growth of installed base, across BEUMER business segments in North America and the global network. Qualified candidates will have hands-on experience with marketing automation tools, CRM systems, data management, segmentation, reporting and analytics, campaign design, and campaign execution.

Responsibilities:

Lead Generation

• Shared responsibility for transforming leads and front-end sales into customers.
• Responsible for maximizing the revenue generated from all assets, including but not limited to customer lists and all web and media properties.
• Identify marketing funnel gaps and develop process solutions with the marketing and sales teams

Marketing Campaigns, Optimization & Analytics

• Responsible for executingemail marketing strategy and campaigns.
• Create, configure, and execute lead generation and lead nurturing campaigns in a marketing automation platform including lead scoring, program templates, creative templates, and segmentation.
• Analyzing data to determine campaign efficiency.
• Develop and communicate marketing plans, campaign results and project recommendations to senior marketing management team.
• Responsible for tracking key marketing analytics and key performance indicators (KPI’s), then compiling and communicating this data to appropriate members.
• Responsible for proactive and reactionary strategic testing to increase conversion rates.

Qualifications

Qualifications and Professional Attributes

• Bachelor’s degree in Marketing, Communications, or Business Administration, or equivalent work experience
• 3 years of marketing operations experience, of which 3 years is in B2B marketing (preferably in an industrial/manufacturing environment with generally complex selling cycles)
• Demonstrated experience with and quantifiable business results from marketing campaign/program design and execution
• Familiarity with progressive profiling, data management concepts, lead scoring, lead nurturing, and demand generation reporting
• Systems/process-oriented thinker with a problem-solving attitude focused on business outcomes
• Self-motivated, ability to work independently and tactically, sense of urgency, team attitude
• Demonstrated innovation in thought and action, always testing, improving, and asking “what’s next?”
• Ability to collaborate and communicate at all levels with internal stakeholders
• Verifiable ability to thrive in a cross-functional team and multi-segment business environment, and readily adaptable to changing market, business, and organizational needs
• Excellent written and verbal communication skills, including formal presentation skills
• 1 – 2 years of experience with marketing automation platforms (preferably Marketo)
• Experience developing Marketing Assets and/or design work (HTML familiarity plus but not necessary)

Commitment Required. We are looking for a long-term commitment, the ability to set and meet goals, and the willingness and ability to travel.

Additional Information

BEUMERis an innovative company, where every employee is part of the "family". Because our employees are our most important asset, here are some of benefits we currently offer full-time employees. And by the way, no waiting period, they start when you do!

• We pay 100% of medical & dental premiums for you AND your eligible dependents
• 401k Retirement Plan with a generous match, because we care about your future
• Life Insurance is provided free for all employees
• Generous amount of paid time off
• Long-term disability (yes, we cover that too!)

BEUMER is an equal opportunity employer and affords equal opportunity to all applicants and employees for all positions without regard to race, color, religion, gender, national origin, age, disability, veteran status or any other status protected under the law.