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Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our ME team to see how we Deloitte differently.As a Data Storyteller Manager within Deloitte's in-house Green Dot Agency, you will generate insights across the marketing and client lifecycle and present digestible insight-led stories that inspire action and influence business growth. In partnership with marketers and other stakeholders, you will use your creativity, strong communication, data-visualization, and analysis skills, to craft compelling narratives that turn complex data sets into actionable insights that inform and support business decisions. This includes partnering with stakeholders to scope projects and requirements and delivering data-driven research offerings to marketing teams across our businesses.The TeamResponsibilities
Lead a team of data-storytellers in delivering insightful and actionable data stories to a diverse set of business stakeholders, focusing on the business need, translating data into digestible insights and delivering actionable recommendations
Identify emerging measurement needs across the business, and lead menu of services development, creating programs to solve for and/or improve processes; manage competing priorities effectively in alignment with business importance
Facilitate strategic conversations with Deloitte business stakeholders and team members to embed data across the marketing and client lifecycle to understand the impact marketing is delivering to the business and inform strategic recommendations and decision making
Collaborate with business leaders to define, scope, and validate new data-driven solutions to evolving business needs and questions
Present insights and recommendations directly to senior leaders
Deliver digestible, insight-led presentations from diverse marketing data sources (such as omnichannel and customer). Synthesize data and recommend appropriate visualizations to convey the most meaningful information for stakeholders using multiple channels including PowerPoint, dashboards, and infographics; develop storyboard, define target persona, summarize key messaging, and provide client-ready content
Work directly with stakeholders to understand business objectives and define key performance indicators and relevant benchmarks to evaluate performance; identify emerging themes, both internal and external trends, and lead programs and strategies to execution
Analyze inputs to Deloitte's marketing strategy (e.g., target audience, content strategy) and the impact of marketing investments; identify growth opportunities; present key learnings to inform business decisions; and answer key questions across multiple data sources including CRM, digital, social, content marketing, finance, and other customer data
Apply analytic reasoning to draw out insights in alignment to key business priorities, firm-wide priorities, and external factors; explain the logic and reasoning to stakeholders; deliver recommendations in alignment with strategy to engage the stakeholders in decision making
Flag and monitor data quality to ensure confidence in the data used for analysis
QualificationsLeadership skills Proven experience managing and leading cross-functional teamsProficient Proven experience mentoring and developing talentProficient Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firmAdvanced Proficiency Skilled at gaining consensus when differing viewpoints are presentedAdvanced Proficiency Demonstrates leadership, maturity, and accountability through extra-curricular and community activitiesAdvanced Proficiency Develops and manages project budgets/ resourcesAdvanced proficiencyProject Management skillsLevel of Proficiency Effectively manages projects by developing work plans, obtaining approvals, estimating and tracking resource requirements, and communicating with stakeholdersAdvanced proficiency Advises and influences stakeholders at all levels of the business to achieve strategic objectivesAdvanced proficiency Proactively monitors the progress of multiple projects by tracking activities, spend and outcomesAdvanced proficiency Leverages technology to support and enhance communication processesAdvanced Proficiency Experience using project management systems (Workfront preferred) to enhance collaboration, manage assets and maintain visibility of project workflowsProficientProfessional skills Demonstrates excellent written and verbal communication skillsSuperior Proficiency Exhibits a high level of professionalism with a strong executive presenceSuperior Proficiency Demonstrates strong analytical and problem-solving skillsSuperior Proficiency Collaborates and builds relationships, both virtually and in-person, with colleagues, stakeholders, and teams across the organization to meet shared objectivesAdvanced Proficiency Skilled at negotiating, with the ability to solve complex problems and demonstrate agilityAdvanced Proficiency Provides strategic and tactical counsel that helps achieve clients' business goalsAdvanced Proficiency Proficient in Microsoft OfficeAdvanced Proficiency Capable of navigating and performing external researchAdvanced ProficiencyBrand & Communication skills Understands marketing fundamentals with a focus on strategy/trends and execution in the B2B arenaAdvanced proficiency Develops integrated marketing campaigns that leverage data and analytics to inform strategies and measure successAdvanced proficiency Leverages design thinking, and other modern problem-solving tools, to develop innovative marketing solutionsAdvanced proficiency Demonstrates excellent command of editorial standards, along with strong editing and prooing skillsAdvanced proficiency Consistently delivers marketing programs with high-quality resultsAdvanced proficiency Provides creative ideas and input to enhance communication programsAdvanced proficiency Leverages data and industry trends to set strategic goals and objectivesAdvanced proficiencyCreative and Digital skills Experience with web analytics platforms such as Adobe Analytics or Google Analytics Experience with marketing automation and CRM tools, preferably Eloqua or SalesforceAdvanced proficiencyAdvanced proficiencyBusiness Intelligence skills Experience using statistical and data visualization tools such as Tableau, Microsoft Power BI, and QlikAdvanced proficiency Knowledge of advanced analytical techniques and tools (e.g. multi-factor attribution, collaborative filtering)Advanced proficiency
Proficient in statistical techniques (e.g. cluster and regression analysis) and tools to derive insights from large, complex data environments
Exceptional understanding of marketing objectives, strategy, and KPIs
Advanced proficiency
Others Required EducationBachelor's Experience a plusMarketing, Business, Statistics or related field Years of Experience10+ Travel0-25%The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $84,300 to $173,300.You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.EAExpHire All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
