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Overview:Responsible for the conceptualization, development, execution and evaluation of marketing and communication programsdesigned to meet business objectives of M&T Bank Corporation business unit managers, while reinforcing the bank’s brand identity.Primary Responsibilities:Identify business unit marketing and/or communication campaign needs based upon business objectives.
Develop marketing/communication campaign theme and message.
Manage all aspects of the development and execution of each marketing and/or communication campaign
project from conceptualization through execution and implementation."
Evaluate campaign for effectiveness in meeting business objectives. Analyze results of marketing
campaigns and develop recommendations based upon campaign results."
Contribute to the development and management of marketing campaign budgets.
Manage marketing project teams, ensuring marketing and communication programs adhere to
schedule and meet business objectives.
Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management.
Promote an environment that supports diversity and reflects the M&T Bank brand.
Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
Complete other related duties as assigned
Education and Experience Required:Bachelor's and 4 years experience managing marketing campaigns in a client or agency environment or equivalent combination of education and experience.LocationBuffalo, New York, United States of AmericaM&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
