Public Relations Representative

Public Relations Representative

28 Jan 2024
New York, Goshen 00000 Goshen USA

Public Relations Representative

Vacancy expired!

Public Relations Representative


30 Matthew Street, Suite 201

Goshen, New York, 10924

United States

Due to open on July 4th, 2020 LEGOLAND Park and Hotel in New York is Merlin’s biggest single investment to date and you could play a crucial part in this amazing project located in the beautiful Goshen, New York.

We’re looking for a unique person for to join our Marketing department!

About the Role

Develop and maintain proactive, positive relationships with media in key New York markets; write and produce print and broadcast stories and manage projects as assigned; serve as spokesperson and liaison in community and assigned key markets.

Main Responsibilities:

  • Facilitate on-going internal communications for LEGOLAND New York and LEGO Group.

  • Liaise with external PR firm to provide strategy and in-park support.
  • Pitch the media on LEGOLAND New York and events happening within the park. Research, create story ideas and write press releases, advisories, video news release copy and captions as assigned.

  • Develop new and exciting angles on the park while maximizing exposure in all departments.

  • Maintain positive and productive relationships will all members of the working news media both in the core and outer markets.
  • Represent LEGOLAND at meetings, trade shows, tours, media blitzes and assigned events to generate news coverage and awareness on the park.

  • Maintain active memberships and participation in PR and media related organizations.

  • Schedule and conduct project meetings, facilitate assignments, establish activity budgets and report project status.

  • Prepare weekly written project status reports and action taken for Manager.

  • Serve as back-up spokesperson for crisis situations as a key point of contact with the media, community and business entities in the event of incidents within the park, or incidents which involve the park or the LEGO group.

  • As assigned, serve as contact for broadcast efforts including radio interviews, TV coverage, video news releases, satellite uplinks, microwave feeds and AV resources in-park.

  • Develop and maintain video and photo library and archive on on-going basis.

About You

A Bachelor’s degree in journalism, communication arts, advertising, business, marketing, or closely related field (or equivalent education and experience) is required, as well as progressive experience in public and media relations, preferably in the tourism, entertainment or attractions industry.

Requires a track record of success in planning and coordinating special events, media, public and community relations with the ability to build and maintain strong public and media contacts. Experience as a spokesperson and as a point of contact is required. Strong experience creating and implementing media event ideas and strategies and project management skills with the ability to develop and execute detailed plans, programs and schedules.

This person requires effective utilization and coordination of internal and external resources, professional writing skills, demonstrated skill in making speeches and presentations and outstanding organizational, verbal and interpersonal communication skills. Computer proficiency with ability to use Microsoft Office Products (Word, Excel and PowerPoint), desktop publishing software, and familiarity with Internet research is required.

Ability to create positive relationships and linkages within LEGOLAND and with the community, charitable organizations, government groups and the media to increase good will and achieve key department objectives for LEGOLAND New York Resort is required.


If you have the magic to create smiles and memories on a daily basis then you want to be Team LEGOLAND New York Resort.

Here at Merlin, we do it all for the love of FUN and if that wasn’t enough, we also have these magical benefits, exclusive to our awesome employees; Merlin Magic Pass which give you free admission to Merlin attractions, discount in our retail shops and restaurants, opportunities for career development within our exciting global organization, and much more!

About Us

Merlin Entertainments, plc is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We thrive on innovative thinking and big ideas For that reason this job description is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with this role. We create magic and invaluable experiences for our guests every day, and while this job description is intended to be an accurate reflection of what you will do here with us, we cannot guarantee you that creating magical moments won't come with new and amazing adventures that can make your day different! Come work with us and you will see how at LEGOLAND New York Resort no two days are the same.

LEGOLAND New York Resort takes pride in building amazing teams with diverse experiences and ideas, by driving inclusion and innovation in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type. We strive to create a workplace where everyone feels valued, no matter their age, race, color, religion, gender identity or expression, national origin, disability status, genetics, protected veteran status, sexual orientation, or any other characteristic protected by federal, state or local laws.

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