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The ideal Copywriter candidate has solid experience writing both long and short form marketing communications. The Copywriter will be able to produce work that aligns with brand standards, while effectively telling the story and continuously refining copy optimization skills.
Copywriter Responsibilities:
⢠Post briefing, copywriter will develop initial concepts with partner art director and designers.
⢠Interpret research data, conduct desktop research, conduct brainstorming to find ideas and script these initial ideas into concepts
platforms that are clear, easy to understand and address the concerns of the brief.
⢠Speak to the concept with excitement and clarity, bringing the concept back to the brief answering the overarching question.
⢠Incorporate all copy requirements according to the brief. Produce the copy within the brand voice. Disclaimers will need to be
checked for accuracy and legal and production and project managers will need to be consulted for final copy release.
⢠Check for product, consistency, brand standards adherence, spelling, production concerns, and other errors.
⢠Revise and edit final approved copy, which is a large part of the job.
⢠Works directly and collaboratively with members of the creative team and business partners to develop and produce effective
communications.
⢠Maintains awareness of latest advertising and marketing trends in the finance industry and advertising in general.
⢠Brainstorms with team to develop marketing ideas.
⢠Writes original, brand-compliant copy for online and printed marketing materials.
⢠Documents creative strategy and effectively presents rationale and ideas to clients.
Copywriter Requirements:
⢠2 or more year degree in communications, creative writing, journalism or similar discipline.
⢠3-5 years writing experience (Financial Services experience helpful).
⢠Portfolio demonstrating experience with national advertising or marketing campaigns: annual reports, broadcast, print and web.
⢠Online Advertising, Detailed Product Writing, Email, Direct Mail and web, SEO experience preferred within any industry,
(Financial Services, helpful).
⢠Working knowledge of MS Word, InDesign and Acrobat. ADA accessibility requirements.
