Audience Analytics, CDP Engagement Director

Audience Analytics, CDP Engagement Director

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Job Description

Location: Columbia, MD or New York, NY preferred…open to remote
 

Role Purpose:
This role is part of Merkle’s expanding Audience Science practice that supports the implementation and drives activation across channels from leading CDP solutions such as Adobe Experience Platform, ActionIQ, Lytics, mParticle, Salesforce C360A and Interaction Studio. The goal of our practice is to help clients rapidly deploy these platforms, maximize the usage, and demonstrate ROI from driving real-time personalization omnichannel orchestration.

Key Responsibilities:

• Lead client engagements independently by providing expertise around platforms, data strategy, audience analytics for cross-channel customer engagement, testing, and measurement
• Drive use case development to improve business KPI based on client goals, CDP functionality, data availability, and organizational readiness
• Define data taxonomy required to drive use cases based on clear understanding of clients online and offline data
• Lead analysts to conduct audience analyses using data attributes and business knowledge and develop audiences based on testing and targeting strategy
• Drive activation and orchestration of audiences across partners such as site personalization, paid social, paid search, email, and mobile app platforms
• Partner with project managers to develop a detailed project plan and ensure timeliness, quality of deliverables to meet client expectations
• Partner with technical experts from Merkle or platform vendors to develop implementation roadmap
• Support sales team in pre-sale activities by providing deep understanding and expertise in relevant technologies
• Create Merkle POV and establish thought leadership in the industry by creating marketing content

Skills and Experience:

• 8+ years’ experience in digital analytics preferably at a digital agency/consulting/martech or adtech organizations
• Experienced with execution of digital campaigns in one or many channels including search, display, email, site, mobile
• Experience with CDPs is preferred
• Experience with DMPs is preferred
• Experience with Adobe Marketing Cloud, including Analytics, Adobe Audience Manager, Target; Salesforce Marketing Cloud, including Audience Studio, Interaction Studio; Google Marketing Cloud, including Google Analytics, DV360 is preferred
• Technical understanding of identity, PII and non-PII data
• Knowledge of Public cloud technologies (AWS, Azure, GCP, Snowflake)
• Self-Starter with ability to quickly ramp up on new technologies

Qualifications

• Education: Graduate or bachelor’s degree in related fields preferred
• Presentation Skills: Excellent presentation skills including creating client-facing PowerPoint
• Client Management: Ability to manage client expectations, delivery and provide thought leadership
• Team leadership: Ability to provide clear brief to onshore and offshore analysts
• Analytics Skills: Possess ability to summarize key findings/insights and make actionable recommendations
• Additional Skills: Strong data-driven mentality, strong problem solving, consulting skills and ability to take initiatives

Additional Information

At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and also support our goal of being a great place to work.

All your information will be kept confidential according to EEO guidelines.