Digital Performance Analytics Manager

Digital Performance Analytics Manager

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job summary:

Lazard Asset Management is seeking a Digital Optimization & Performance Analytics Manager to join its Global Digital team based in New York and reporting to the Global Head of Digital. The team is looking for a T-shaped digital marketer with skills across optimizing performance of all digital channels (website, social, SEO, SEM, email, advertising etc.) including improvement of different KPIs and specialization in digital analytics with expertise in delivering improved performance.



location: New York, New York

job type: Permanent

salary: $130,000 - 135,000 per year

work hours: 9am to 5pm

education: Bachelors



responsibilities:

Responsibilities:

• Work very closely with Global Head of Digital to build and deliver on a vision for Digital Analytics
• Build holistic view of all digital marketing channels and KPIs
• Have strong communication skills to deliver optimization recommendations to management
• Build holistic KPI framework that is robust, scalable, and client-focused
• Build and maintain clear and concise recurring reports to measure success
• Own benchmarks, standardization, and documentation
• Ensure the accuracy of all digital data Tell stories from data to optimize KPIs
• Work with digital, creative, and channel marketing teams to implement change
• Provide insights on best practices for tagging digital activity for measurement
• Engage with client facing teams to explain our recommendations
• Assist global teams with ad-hoc and recurring analytics requests to support their marketing
• Construct and execute critical reporting across digital channels
• Work collaboratively to ensure all data and recommendations are valid and accurate
• Undertake digital marketing attribution analysis

Qualifications:

• Bachelor's degree in economics, marketing, analytics, or quantitative field
• Minimum 5 years of experience in digital marketing and analytics
• Excellent interpersonal, verbal, and written communication skills
• Expertise in implementation and utilization of Google Analytics
• Independent thinker with intellectual curiosity who pursues excellence
• Ability to process clean data, comfortable with manipulating large data sets
• Experience with Google Tag Manager, Google Data Studio, Google Adwords is a plus
• Experience with Tableau and/or other BI tools is a plus
• Experience with SEM is a plus
• Knowledge and/or experience in Asset Management industry

qualifications:

• Experience level: Experienced
• Minimum 5 years of experience
• Education: Bachelors

skills:

• Digital Marketing
• Tableau
• Google Analytics

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.