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Planning, development, budgeting, scheduling and execution of marketing initiatives.
Point person / project manager for specific programs/projects with responsibility for multi-project timeline development and management including promotions, communications and marketing campaigns.
Working with the Director, create and deliver training and support to Patron Insights and Engagement team on marketing automation system and other marketing tools.
Recommend and evaluate segmentation criteria and assist team members to independently create data sets using marketing automation system.
Develop and manage high impact sales and promotional programs with the goal of building awareness and driving revenue.
Work on department projects/initiatives such as the annual 92Y Street Festival among others.
Identify key metrics and implement tracking systems. (Detailed results & ROI reporting on campaigns & initiatives).
Position will provide marketing support to other areas as needed.
Three to five years of experience in an entertainment marketing or advertising firm or cultural / arts organization.
Demonstrated project management experience with the proven ability to manage timelines and balance multiple deadlines.
Ability to adapt in a dynamic work environment, learn quickly, solve problems and make decisions.
Excellent verbal and written communication and presentation skills.
Strong leadership skills and the ability to effectively influence others.
Strong proficiency in Microsoft Word, Excel & PowerPoint required; experience with database tools and knowledge of internet technology (preferred).
Demonstrated knowledge, expertise and efficiency in Tessitura software highly desirable.
Hours of work:
40 hours per week, Monday to Friday 9am to 6pm