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Director Medicaid Plan Marketing PS26156Location: New York City, New York, United StatesNewRequisition #: PS26156Your Talent. Our Vision. At Anthem, Inc., the
Government Business Division is focused on serving Medicaid, Medicare and
uninsured individuals. Our commitment and focus on government health
programs is the foundation upon which we’re creating better care for our
members, greater value for our customers and better health for our communities.
Join us and together we will drive the future of health care.Join one of the fastest growing businesses in a company with the
largest and most successful Medicaid business in the nation.The Director, Medicaid Marketing will be accountable for executing
marketing strategies in a Medicaid Health Plan environment. NY Director of
Marketing to lead the NY Market - Sales and Retention. This leader will work in conjunction with
other Medicaid Health Plans, key business partners, and key corporate staff all
to enhance national corporate branding efforts. This position will also develop
objectives, policies and programs for marketing activities that directs and
coordinates the efforts of marketing associates toward the accomplishment of
corporate and key partnership objectives.Primary responsibilities:Strategically plans and executes strategies, outreach and
education activities for products to extend and increase membership growth and
marketing.Develops short and long-term strategic directives for the
corporation, plans campaigns and programs to meet goals; reviews department
performance in relation to established goals, implementing changes to effect
improvement or react to a change in the organization or industry.Researches and evaluates trends related to membership growth
patterns.Develops, recommends and presents short and long-term
outreach strategies; develop projections of estimated usage and cost benefits
of services.Prepares presentations regarding marketing and outreach
programs for senior management groups.Develops and maintains favorable relationships with key
decision-makers and influencers in the community.Develops and recommends department operating budgets; reviews
and revises financial reports, and prepares departmental statistics.Directs and coordinates activities of the marketing operation
in accomplishing corporate outreach activities, and periodically evaluates and
reports results.Ensure compliance with state and municipal laws, rules, and
guidelines for marketing and outreach; organizes and directs training and
orientation for all associates. Develops, approves and/or secures approval of objectives,
policies and programs for corporate marketing activities, and evaluates and
reports results.Bachelors Degree in Marketing, Business Administration or similar field required. Preferred: Masters Degree in Business, Health Care Administration or a similar field preferred. 10 years of sales, marketing or healthcare experience.5 years of experience in a supervisory level.Proven track record of designing, developing and managing sales, marketing, and community relations functions.Knowledge of Protocols and Process Regulations.An Equal Opportunity Employer/Disability/Veteran
