Vacancy expired!
Social Media/Online Marketing SpecialistDepartment:
Sales & MarketingLocation:
Syracuse, NYSTART YOUR APPLICATIONRapid Response Monitoring is looking for an energetic, innovative and experienced Social Media / Online Marketing Specialist to join our team!In this role, you will drive our digital marketing growth through strategic planning, development and oversight of every facet of our online brand identity including web, social media, e-mail marketing and company blog. Proficiency in copywriting, social media marketing and graphic design is a must.RESPONSIBILITIES
Design, implement and optimize strategies on corporate websites and major social media platforms for B2B sales and employee recruitment
Create and deliver weekly, bi-weekly or monthly editorial calendars
Create, curate and manage organic and paid social media content (images, video and text)
Assist with live social media coverage during events
Establish and optimize company pages within each social media platform
Build out, design (images, video and text) and execute e-mail marketing campaigns
Launch a customer facing company blog and write, edit and publish regular posts that feature interesting and engaging content
Maximize traffic by utilizing Search Engine Optimization keywords
Promote blog posts using advertisements, emails, social media, and other methods to alert and attract new readers
Monitor responses to posts via the website, social media, or other platforms to better understand the audience. Monitor, listen and respond to users in a -Social- way while cultivating leads and sales.
Manage, track and report on success of social media campaigns (organic and paid) on a monthly/quarterly basis.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Monitor and prepare forward-looking reports to update internal staff on digital marketing usage statistics and metrics
Stay current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content
Work with internal departments to research and develop key issue communications
Assist the Marketing Department with other projects as needed
QUALIFICATIONS
Bachelor-s degree in English, Communications, Graphic Design, Marketing, Public Relations, Business Administration or a related field
2-4 years of experience in social media marketing for brands or businesses
Proficiency in social media platforms such as but not limited to Facebook, Linkedin, Twitter, Instagram
Experience developing e-mail marketing campaigns and customer facing blogs
Excellent writing, editing (images/video/text), presentation and communication skills, including ability to think on one's feet and respond in clear, credible and concise terms
Demonstrable social media marketing experience and social analytics tools knowledge
Experience in graphic design software and tools (Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Adobe Illustrator, FTP file transfers, etc-)
Positive attitude, creativity, adaptability, detail oriented with good multitasking and organizational ability
Basic knowledge of and ability to apply good photographic techniques
Proficiency with computers, especially latest Windows OS, latest Apple OS, content management software, social media platforms, MS Office, and SEO keywords, basic understanding of Wordpress and HTML
We offer an outstanding benefits package with 401k options, excellent medical benefits, & competitive wages.As a Rapid Response Monitoring employee you get so much more than a job. You get a career that people depend on. We are a critical response center focused on saving lives and protecting homes and businesses. Whether it-s a fire at a family home, an armed intruder at a business, a missing vehicle, an evening jogger or a lone family member having a medical emergency, our -heroes- are there to help every day.Since 1992, Rapid Response has been headquartered in Syracuse and has experienced growth year after year. Our facility in Franklin Square recently expanded to 75,000 square feet and features an advanced working environment with many employee amenities. Our people are the key to our company mission of providing the very best service and protection available anywhere. If you-re looking for more than just a job or more than just a career consider joining the Rapid Response Team where you WILL make a difference every day. Learn more at www.rrms.com/careers.We are an EOE maintaining a Drug Free Workplace.START YOUR APPLICATION