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Chai Pani Restaurant Group is a growing company seeking a Director of Marketing & Communications at our headquarters in Downtown Asheville.
Our restaurants have earned five James Beard nominations, a Zagat award, recipes published in Bon Appetit, Saveur, Food & Wine, write-ups in The New York Times, The Wall Street Journal, Local Palate, The Huffington Post, Southern Living, USA Today, and on and on. Our spice manufacturing company is a constant feature on the best of the best lists form Forbes, Oprah, and Reddit to name a few.
We care about food and excellence. But we care even more about our people. About our culture. About finding a way to constantly be inspired and fulfilled by what we do.
Job Overview:
The Marketing & Communications Director at Chai Pani Restaurant Group is responsible for developing and executing marketing plans and initiatives that support customer experience and promote a vision focused on increased brand awareness, driving sales, and expanding customer & community engagement. This position leads the team towards a holistic brand image in all marketing initiatives and streams, with a keen attention to deadlines and forward planning in all projects. The key marketing tools utilized to accomplish these goals are developing & maintaining engaging websites, monitoring brand presence on review sites, planning and executing community events, and engaging directly with customers & employees through consistent newsletters and sales initiatives.
Reports To
COO
Primary Duties:
5 days per week; Approximately 40+ hours
Develop collaborative marketing campaigns to promote the restaurants
Develop regular newsletters internally and externally to keep staff and customers informed of happenings
Attend and participate in inter-department meetings, as needed
Empower individual efforts while corralling to a common holistic brand image and creative mission
Oversee social media manager
Collaborate with PR team to organize logistics for photoshoots & press opportunities
Liaise with restaurant operations team to identify upcoming events, collaborations, and marketing strategies
Field collaboration and event inquiries - thoroughly explore collaborations potential, including cost-benefit analysis
Develop marketing budget
Liaise with and oversee outside vendors as necessary to complete projects (ie. printers, specialized copywriters, graphic artists, outside photographers/videographers, list brokers, advertising representatives, media contacts, etc.)
Leverage customer and competitive insights into actionable strategies across digital and traditional channels
Adapt analytics into comprehensive reports to determine which marketing strategies are most effective
Run cost-benefit analysis of various marketplace investments - with attention to return on investment and potential inefficient spending
Audit website regarding promotions, new restaurants, events, collaborations and press
Represent CPRG at events, as needed
Model best practices of work ethic, punctuality, honesty, dedication, generosity & communication
Be a resource of calm, professionalism, product knowledge, and timely communication
Model appropriate, professional, and friendly interpersonal communication and treatment of co-workers and team members
Evaluation
Project Timelines & Deliverables
Weekly Newsletter
Grow email subscribers (external)
Increase restaurant sales through direct marketing efforts
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.Click Here to Apply or use the link belowhttps://chaipanirestaurantgroup.isolvedhire.com/jobs/295664-16086.html
