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DESCRIPTION
If you are creative, looking for a marketing job that will allow you to use all of your skills and wanting to help a company grow to the next level, contact us. We are looking for a business savvy, super creative, experienced individual strong communication skills to join our team.
As marketer for our growing custom furniture company, you will be responsible for getting our world-class handmade furniture into the hearts and homes of both residential and commercial clients. To this end, you will guide email marketing and social media campaigns and help strategize content and distribution of all our marketing materials, both print and online. This includes the development and execution of creative campaigns to drive sales through traffic growth, higher opt-ins and conversions.
Responsibilities:
Design and execute strategies that automate and improve website conversions
Photograph premium email and social media creative working with the craftsmen in the shop
Maintain website content with clear branded messaging
Design, implement and optimize email marketing campaigns for customer engagement including building of lists and monitoring impact against ROI goals
Use A/B testing to improve email content and targeting for our various audiences
Analyze reports, use date to fine tune email strategy and content based on feedback
Create print advertising to complement digital campaigns
Skills and Experience:
4+ years digital marketing experience
Knowledge of luxury market and or handmade custom furniture a major plus
Bachelor's Degree in Marketing, Business Administration or related field or equivalent work experience
Proficiency in the Adobe Creative Suite, specifically Photoshop, InDesign, and Illustrator and WordPress
Proficient with a DSLR camera & editing files for print and web use
Experience with on and off page optimization, and management/analytical tools. Knowledge of all major social media platforms and their corresponding trends, and tools (specifically Facebook, Instagram, Twitter, Pinterest, Google, LinkedIn, YouTube)
Experience with e-mail marketing & newsletter campaigns, prior work with Active Campaign
Fluent in Mac OS
Organized and able to assist in administrative and tech support tasks
Proven success driving, measuring and analyzing content marketing campaigns
Experience in A/B testing and analytics strategies used in direct online channels (email, mobile notifications, social)
Expert Microsoft Office skills, including Excel
Excellent analytical skills with a creative approach to problem solving
Current with online marketing industry trends
The ideal candidate will enjoy being a part of a very creative woodshop, have a deep appreciation fine craft, be able to function independently but also work effectively as a team player.
In addition to having:
Strong communication skills
Ability to hold the big picture while executing and meeting goals
Comfortable with developing and monitoring online KPIs
Strong attention to detail
If you love the smell of wood, appreciate products imbued with a human touch and a sense of permanence & have a desire to exercise a lot of creative skills, send us your resume, and your portfolio.
We are looking forward to hearing from you!
