Spicewalla Seeking Marketing Manager (Asheville, NC, USA)

Spicewalla Seeking Marketing Manager (Asheville, NC, USA)

20 Mar 2024
North Carolina, Asheville 00000 Asheville USA

Spicewalla Seeking Marketing Manager (Asheville, NC, USA)

Vacancy expired!

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Spicewalla is a new chef-driven spice company located in the heart of Asheville, NC. We offer fresh, small batch spices that are roasted, ground, and packed by hand. In just it's first year, Spicewalla has been featured in Bon Appetit, Fast Company, Food & Wine, Garden & Gun, and Local Palate, to name a few. We are a fast growing company looking for a Marketing Manager to join our team.

Spicewalla is a part of the Chai Pani Restaurant Group family of restaurants. We care about food and excellence. But we care even more about our people. About our culture. About finding a way to constantly be inspired and fulfilled by what we do. We don't mind if you're just starting out in your career or have years of experience. What we care about is that you're excited about doing your best, want to make people happy, and want to work with people that truly care about you.

If this sounds like a place you'd like to work, we'd love to hear from you.

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Title: Spicewalla Marketing Manager

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Position Goal:

Plan, manage and execute marketing plans, programs and initiatives that support a comprehensive customer experience and vision focused on increasing brand awareness, driving sales, and expanding engagement. A strong knowledge of strategic digital marketing campaigns, social media, and website marketing is required for success in this position.

Key Responsibilities:

Communicate project objectives clearly to the Spicewalla team and motivate team members to hit their goals in a timely manner

Work closely with the Chai Pani Restaurant Group Marketing Director to develop and implement long- and short-range plans for Spicewalla that is in alignment with company sales, marketing and communications goals.

Evaluate the success of various marketing strategies; provide and implement recommendations for improvement, and develop best practices

Oversee marketing projects from start to finish - meticulously tracking design, product development, deliverables, and preparing accurate project timelines, establishing project budgets, and setting return on investment targets

Supervise the work of outside vendors as necessary for individual projects (printers, specialized copywriters, graphic artists, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc.)

Input customer and competitive insights into actionable strategies across digital and traditional channels.

Participate in the creative process to develop ongoing sales initiatives

Oversee execution of weekly newsletter. Keep track of and maintain open, CTR and conversion rates.

Manage content creation projects to meet marketing calendar deadlines

Manage website updates regarding promotions, new products, events, collaborations and press.

Develop and conduct ongoing research to support the planning and development of organization marketing strategy and tactics

Represent Spicewalla at Trade Shows and events, when needed.

Key Performance Measurement Tools:

Spicewalla Marketing Calendar

Project Budgets

Project Timelines & Deliverables

Weekly Newsletter

Grow email subscribers

Grow basket count, basket total and repeat customers

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.Click Here to Apply or use the link belowhttps://chaipanirestaurantgroup.isolvedhire.com/jobs/58711-16086.html

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