Regional Sales Manager

MANAGEMENT & DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF ACCOUNTShelf/Distribution: Executes distribution on priority packages in-line with Channel Strategy recommendations. Ensures all regional/divisional/banner schematics reflect Red Bull standards & chain HQ directives relative to flow and package mixPrice: Sells Red Bull’s recommended price program by utilizing best practices and available tools. Customizes presentations to better appeal to customer’s needs. Recommends key accounts prices aligned with national RBNA standards and target price rangesPromotion: Develops annual promotion schedule in accordance with chain HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displaysQuality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent merchandising. Evaluates ROI prior to recommending specific POS or customized solutions. Executes merchandising in-line with Channel Strategy guidelines MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPSEstablishes ‘Wiring Model’ that ensures communication with all regional chain decision makersRoutinely engages in activities to build partnerships and ‘wire’ at the regional/division/banner level at assigned chainsEstablishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the country BUDGETS/ANNUAL PLANNINGEnsures Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated areas of responsibilityManages T&E spending to assigned budget BUSINESS ANALYSISWorks with Head of account to evaluate ROI with regards to all regional/divisional/banner level programming & promotionsWorks with Category Management Team to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to Channel LeadDrives post-promotion analysis, in conjunction with Category, following all programs to evaluate promotional effectivenessPursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patternsAnalyses thoroughly their business/customers sales to define priorities and focus BUSINESS REVIEWS & RELATIONSHIPSConducts quarterly business reviews to update internal and external stakeholders on business, channel competition, opportunities, etc.Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competitionProvides Energy Insights that drive change in promotion, price, distribution or merchandising practicesRoutinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level COMMUNICATION & TEAMWORKUses appropriate communication processes  to keep DPs and DPMs informed of regional/divisional/banner level programs and initiatives for their assigned chainsRoutinely visits DPs to ensure personal contact and open lines of communicationMaintains open communication with relevant Region & DP personnel to ensure effective program implementation