Marketing Technology Lead

Marketing Technology Lead

24 Sep 2024
North Carolina, Raleigh / durham / CH, 27601 Raleigh / durham / CH USA

Marketing Technology Lead

Vacancy expired!

Job#: 1295948

Job Description:

We are looking for an Associate Director of Marketing Technology Strategy to join our growing digital strategy team. If you have a passion for marketing and love to geek out on marketing technology you will feel right at home.

In this role, you'll have the opportunity to make a significant impact across The Client's Marketing Team. This includes forming their marketing technology roadmap, driving cross-functional programs, and delivering new capabilities to enable our marketers to reach audiences across our communications channels. You will engage marketers and marketing leadership to understand critical business objectives and determine the best technology ecosystem to enable growth and drive value.

Responsibilities
  • Lead execution for marketing technology program across the organization; have a deep understanding of the Marketing Technology stack
  • Oversight and vision of marketing technology, including advertising, email, text/SMS, B2B and B2C Marketing Automation, Website, customer relationship marketing (CRM), digital asset management (DAM), etc.
  • Establish and drive technology roadmaps that align with current and future business needs.
  • Monitor reliability and health of the marketing technology platforms and manage delivery capabilities to increase stability, speed, and overall performance.
  • Oversee technical assessment and drive business case development for new investments
  • Manage third party technical and outsourcing relationships to deliver project and operational support objectives.
  • Lead solution architecture decisions as it relates to the Marketing Technology Ecosystem

Required Qualifications
  • Bachelor's degree.
  • 5 or more years of experience leading marketing technology at enterprise scale to achieve business outcomes.
  • 3 or more years of leadership experience with a strong track record of on-time delivery for large, cross-functional projects.
  • Proven success bridging technical/development teams with enterprise marketing teams
  • Understands all aspects of marketing and communications including campaign management, audience selection, communication execution, reporting and analytics.
  • Demonstrated ability to work in a fast-paced environment with shifting priorities, limited resources, and tight deadlines; excellent leadership, delegation, and organizational skills to plan, prioritize, and handle multiple projects simultaneously.
  • Solid expertise and experience with requirements management methods and tools (e.g., requirements analyses, specifications, modeling, reviews, etc.)
  • Demonstrated deep understanding of the current and emerging marketing technology landscape and experience formulating solutions with a customer-focused attitude to meet business needs and drive growth.
  • Strong project manager and problem solver with the ability to lead the team to push the solution and progress, formulating and achieving measured goals.
  • Strong analytical capabilities; experience using techniques like cost-benefit analysis for feature prioritization.
  • Experience with Eloqua, Adobe Experience Suite (AEM, Analytics, Target), CDP, Digital Asset Management, and Salesforce CRM
  • Excellent communication skills with the ability to collaborate and communicate effectively across varying levels of personnel.

Preferred Qualifications
  • MBA or other Advanced Degree
  • Experience in Healthcare

EEO Employer

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or

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