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Job AdKey Account Manager – Fleet FeetCarrboro, NC | Full-timeThe Key Account Manager, based in Carrboro, NC, will work closely with the Fleet Feet corporate team as well as their development company owners/operators and franchisees to acquire an understanding of their vision, needs and requirements. They are responsible for building specific business plans that align Altra and Fleet Feet’s financial and marketing goals. He or she will oversee sell-in and marketing activities specific to Fleet Feet to ensure the appropriate messages are delivered to their franchisees, development company owners/operators and e-commerce teams in a timely manner in order to deliver program details, product information and training materials. They will also monitor market trends and provide relevant sales analysis, on a weekly and monthly basis, in order to find new opportunities. Working closely with the marketing and operations departments at Altra and Fleet Feet Store Support, as well as their development company owners/operators and franchisees, they will serve as an effective communications coordinator to help all parties drive the business forward with a focus on minimizing the potential for chaos and confusion while maximizing sales and profitability.Job Description:Build strategic business plans and align marketing strategies with Altra’s annual marketing calendar
Serve as the link of communication between Altra and Fleet Feet Store Support
Acquire a thorough understanding of Fleet Feet’s mission, vision, and strategic plans
Develop trusting relationships within Fleet Feet through communication and proposed solutions to meet their objectives
Working with the Regional Sales Manager, develop annual and quarterly business plans specific to Fleet Feet
Participate in line showings to identify sales tactics and strategies
Collaborate with marketing department to slot specific programs and launch dates
Monitor and measure results and identify growth opportunities based on learnings
Recap analysis and provide feedback with specific suggestions for growth opportunities and areas of operational improvement
Analyze sell-in, sell-through, and other KPI's to develop growth strategies
Lead the development of case studies and storytelling to motivate development company owners/operators and franchisees to take appropriate action based on consumer demand
Collaborate with marketing to create content, POP and in-store displays
Collaborate with marketing and the Field Service Team to create training content and materials specific to Fleet Feet
Collaborate with sales team to develop product assortment recommendations
Facilitate ongoing collaboration between Altra and franchisees to maximize mutual success
Conduct annual footwear survey and share feedback
Facilitate Q1 and Q3 business reviews
Analyze and report performance against goals (ROI and KPIs)
Share franchisee feedback
Brainstorm new and innovative growth strategies
Oversee communication to franchisees
Requirements:
Experience in sales and providing solutions based on customer needs
Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
Excellent organizational skills
Ability in problem-solving and negotiations
VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.VF Diversity Vision StatementVF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.
