Director Account Based Marketing - US Remote

Director Account Based Marketing - US Remote

23 Sep 2024
North Carolina, Wilmington, 28404 Wilmington USA

Director Account Based Marketing - US Remote

Vacancy expired!

Summarized Purpose:Directs the planning and execution of account-based marketing strategies aligned to the BioPharma strategic portfolio. Responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities within specific, targeted segment/account(s). Essential Functions: Manages staff, which may include interviewing and selection, job description preparation, professional development, goal setting, performance management, coaching and mentoring, employee counseling, and separations. Approves courses of action on salary administration, hiring, corrective action, and terminations. Reviews and approves time records, expense reports, requests for leave, and overtime.

Drives segment/account specific marketing plans aligned to sales strategies.

Deploys the right programmatic and account-specific tactical mix to deliver the right content/message/value prop at the right time.

Collaborates across the commercial enterprise to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement.

Identifies the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key clients.

Develops and maintains comprehensive account profiles and target personas.

Aligns with strategic marketing to ensure that marketing activities align with BU/TU marketing strategies.

Focuses activity on largest and most valuable accounts and customers and partners with content team to create compelling engagement opportunities to drive growth.

Partners with market insights to generate customer insights to drive customer persona generation - maps out customer journeys and identifies types of content to engage customers.

Partners with marketing operations to ensure scheduling and tracking of content and measurement of relevant KPIs, and clearly define what qualifies as MQLs and SQLs for the organization .

Creates annual execution plans to engage and nurture existing and potential customers at all stages of the customer journey, across all BUs, in partnership with other marketing teams.

Embeds PPD campaigns into sales collateral to ensure alignment with broader messaging.

Education & Experience Bachelor's degree or equivalent and relevant formal academic / vocational qualification Previous experience that provides the knowledge, skills, and abilities to perform the job (comparable to 12 years). 5 years of management responsibility Strong leadership skillsKnowledge Skills & Abilities: Strongleadership and talent management skills; experience in successfully leading and developing a strong and growing department or division

Strong interpersonal skills and ability to analyze, define and convey complex concepts and strategies in verbal and written communication to key stakeholders

Experienced account based marketer with the ability to balance short-term needs with long-term vision for the business

Well-organized with the ability to be flexible, prioritize multiple demands and effectively lead and influence in a matrix organization

Facilitation, problems solving skills and an innovative mindset

Experience working across cultures and partnering with colleagues who represent a diverse selection of experiences and skills

Knowledge and experience in Life Sciences and Health Care

Management Experience:Establishes policies appropriate for the function. Interprets and recommends modifications to company-wide policies and practices. Develops and is responsible for budgets, schedules, and performance standards

Directs through lower management levels. Has responsibility for managing a function that includes multiple related departments. In some instances may be responsible for a functional area (as determined by executive management) and not have subordinate supervisors or employees. May manage employees across multiple regions.

Objectives are defined in collaboration with senior management and results assessed from a relatively long-term perspective.

Interacts with senior management, and others concerning matters of significance to the company. Conducts business and technical briefings for senior and top management and for external management and / or representatives

Working Conditions & Environment Frequently stationary for 6-8 hours per day.

Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists.

Moderate mobility required.

Occasional crouching, stooping, bending and twisting of upper body and neck.

Light to moderate lifting and carrying (or otherwise moves) objects including luggage and laptop computer with a maximum lift of 15-20 lbs.

Ability to access and use a variety of computer software developed both in-house and off-the-shelf.

Ability to communicate complex information and ideas so others will understand; with the ability to listen to and understand information and ideas presented through spoken words and sentences.

Frequently interacts with others, relates sensitive information to diverse groups both internally & externally.

Ability to apply abstract principles to solve complex conceptual issues. Requires multiple periods of intense concentration.

Performs a wide range of complex tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence. Ability to perform under stress. Ability to multitask.

Regular and consistent attendance.

Job: Marketing and Communications Organization: US BU Title: Director Account Based Marketing - US Remote Location: NC-Morrisville-Morrisville NC 3900 Paramount Requisition ID: 222527 Other Locations: US-NC-Wilmington-Wilmington NC HQPPD is an affirmative action employer that values diversity as a strength fosters and environment of mutual respect. PPD provides equal employment opportunities without regard to age, race, color, pregnancy, national origin, religion, sex, gender identity, sexual orientation, disability, veteran status or other status within any other protected group

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