Product Marketing Manager – Lamp & Value

Product Marketing Manager – Lamp & Value

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Job Description

The Product Marketing Manager – Lamp & Value, owns the Marketing relationship with Product Management and is responsible for planning, coordinating, and executing marketing programs. In this role, you will utilize technical and product knowledge, leverage marketing expertise, build strong cross functional relationships, develop and execute strategies, and collaborate with downstream marketing team members such as Channel Marketing.

• Understand key environmental factors, market trends & outlook, competitive landscape, channel dynamics and promotional opportunities for Lamp ( LED & Traditional ) and Value ( Refit / ProLine )

• Develop and implement innovative plans for increased market penetration; segment/vertical positioning, and productive marketing programs.

• Cultivate a ONE Current mentality and drive commercial understanding of products and solutions throughout Marketing and with our channel partners and sales team.

• Commercialize new products with robust and consistent launch plans and support throughout market introduction, plus evaluate market effectiveness and competitive positioning post-launch

• Lead the development of relevant and consistent tools and frameworks that can standardize activities such as Spec Sheets, NPI Launch windows, Brochures, Sample Kits, and other customer facing collateral.

• Partner with key internal stakeholders: product management team to launch new products effectively, marketing to feed and collaborate with downstream actions such as Web and Branding, and Channel Mkt & Sales to ensure relevant market back VOC is being captured.

• Manage the prioritization marketing activities across product families to ensure consistency of material.

• Identify and articulate emerging trends, then partner with product management leaders to develop and execute competitive product marketing strategies that increase sales

• Ensure continuous gathering and reporting of competitive intelligence and market movement (NEMA, AIB, Dodge etc.)

Qualifications

• GE Current, a Daintree Company, will only employ those who are legally authorized to work in the U.S.
• Bachelor’s degree from an accredited university or college; Master’s degree in Business Administration (MBA) or Marketing, preferred
• Minimum of 5 - 7 years of marketing experience; LED/Lighting industry preferred.
• Must be consummate team player with excellent interpersonal skills able to develop relationships, develop team, and influence at all levels and across cultures, including with customers and industry organization
• Track record of getting results through strong interpersonal and leadership skills
• Logical thinking and ability to balance long-term strategic viewpoint with tactical execution
• Well versed in MS Office tools and Adobe
• Outstanding communication skills and strong analytical acumen
• Demonstrated skills in managing multiple projects successfully
• Experience working in a matrix organization

Additional Information

All your information will be kept confidential according to EEO guidelines.