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Job Family: Information Technology
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Malvern, PA | West Reading, PA Full time REQ-2024-360
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The Senior Director of Customer Engagement Strategy oversees the Engagement Strategy team for Personal Investor Marketing. This position is an instrumental leadership role in the development of all go-to-market plans across acquisition, engagement and retention objectives to support Personal Investor priorities. The Engagement Strategy discipline centers around using data to develop a customer-centric view and driving results through an integrated experience of message, channel and content to engage with our highest value audience segments.
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developer.
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full stack angular java aws developer.
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This new Marketing Enablement role within the Marketing Intelligence & Operations group is an exciting opportunity to impact both the efficiency and effectiveness of the Marketing department, helping to foster an environment of data-driven decision making so that our crew can work smarter and our strategies can work harder. Our team leads with the courage to ask hard questions, try new things, and report with honesty and transparency; we partner with collaborators focusing on collaboration and empowerment – providing use-case driven self-service solutions; and work in service of the department with transparency and emotional intelligence ensuring data accessibility and the highest level of confidence.
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Core Responsibilities
